TOPIC 2 Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion. Write at least 250 words
Advertising, as we know it, is a creative process designed to make a customer aware of a newly launched product and tell him how influential will it be in his life, so he must indulge himself in buying the article. But there has been a constant debate regarding the very nature of advertising where the proponents claim that advertising is extremely successful while the opponents debunk this aura by decrying the fact that it does not get the attention because it is so common.
To support the arguments of the proponents firstly, it is vital for a product to be advertised as ads are the sole mechanism that helps the products to reach the customers' mind. Not a single product if not advertised can be sold in today's time. For example, if a company makes a soap with a number of attractive attributes such as a fragrance, durability, efficiency to kill germs will still end up in the back shelves of a supermarket and will not be palatable to the customer's needs, just because of fewer advertisements. Secondly, often advertisements display the product's price prominently. The deliberate show of the price of the product often works in form of raising he sales of a specific product as it informs the customer if it is offering a discount. If the product is of higher quality but sold at a discount, people are more inclined to buy due to some particular decision heuristics. Conversely, a daily use item if offered at a lower price will fetch more buyers and up the sales curve. For example, if a Swiss Rado watch is offered at a discount, more watch-lovers will throng the market and thus up the monetary profits.
To throw a counter argument, it can be opined that in this where era advertisements are literally in every nook and corner of the city, it has become exhaustive for the prospective buyers who feel bombarded with the same stuff all the time. It is analogous to Sisyphus' punishment. They began to lose interest in the items and this resentment can actually make a company face a potential loss. For example, in early 1990s a milk company shut down all its operations in India after facing the public anger, who were irked at the sight of only cow and milk on their city's billboards.
So, advertising is the need of the hour and I absolutely support the argument. In my opinion good advertisers are always in demand to create a storm in the market to up the revenue generation.
In conclusion, I want to voice my opinion on the idea that ads are a necessity to sell an item on the contrary it must be done judiciously and intelligently to just keep the money flow intact but at the same time nurture and not anger the population the companies seek to serve.
Grammar and spelling errors:
Line 9, column 239, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the same time nurture and not anger the population the companies seek to serve.
^^
Transition Words or Phrases used:
actually, but, conversely, first, firstly, if, regarding, second, secondly, so, still, thus, while, for example, in conclusion, such as, in my opinion, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 63.0 41.998997996 150% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 2209.0 1615.20841683 137% => OK
No of words: 477.0 315.596192385 151% => Less content wanted.
Chars per words: 4.63102725367 5.12529762239 90% => OK
Fourth root words length: 4.67336384929 4.20363070211 111% => OK
Word Length SD: 2.81978521162 2.80592935109 100% => OK
Unique words: 251.0 176.041082164 143% => OK
Unique words percentage: 0.526205450734 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 720.9 506.74238477 142% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 28.0 20.2975951904 138% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.2320976187 49.4020404114 152% => OK
Chars per sentence: 129.941176471 106.682146367 122% => OK
Words per sentence: 28.0588235294 20.7667163134 135% => OK
Discourse Markers: 9.82352941176 7.06120827912 139% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14976783063 0.244688304435 61% => OK
Sentence topic coherence: 0.0500149958129 0.084324248473 59% => OK
Sentence topic coherence SD: 0.0439156550962 0.0667982634062 66% => OK
Paragraph topic coherence: 0.0844906074069 0.151304729494 56% => OK
Paragraph topic coherence SD: 0.0402913388165 0.056905535591 71% => OK
Essay readability:
automated_readability_index: 14.4 13.0946893788 110% => OK
flesch_reading_ease: 51.52 50.2224549098 103% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 9.87 12.4159519038 79% => OK
dale_chall_readability_score: 8.63 8.58950901804 100% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 18.5 9.78957915832 189% => OK
gunning_fog: 13.2 10.1190380762 130% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.