Advertising is all around us, it is an unavoidable part of everyone's life, some people say that advertising is a positive part of our lives while others say it is a negative one, Discuss both views and include your own opinion.
In today's modern world, advertising plays a significant role in people's lives influencing the minds and making individuals think in the way the market expects. Some people believe that advertising plays a positive role in encouraging an economic development. Others, who disagree, insist that advertising is very aggressive and tries to control people's behaviour and style of living. This essay will discover all pros and cons of the so-called market engine and includeв by my own view of the subject.
From the positive perspective, nobody can deny that advertising allows people to learn more about some new goods and services coming up to the market and can help people save their money. For example, watching advertising in print and media carefully people may have a chance to buy the products they really need with a huge discount, invest money into the new profitable project etc. Moreover, the promotional campaigns play the conspicuous role in the creation of the diversity of media content we see on TV paying for the right of demonstration new films and shows. After all, some people who have their own websites on the Internet may put banners' on their pages and receive some money increasing their remuneration and so do I.
However, the negative side of advertising should be taken into consideration as well. It is no secrets that all those banners, posters and other kinds of promotion materials try to control people's' minds' and behaviour. This is particularly dangerous for young people who cannot resist the offers of new modern goods and spend an enormous amount of money in order to seem wealthy and fashionable. In this case, advertising seems to be more harmful than useful for refocuses people efforts to consumption instead of, for example, self-development, relationships, and а building of the perfect career.
To sum up, as we shift from having a market economy to becoming a market society where everything is for sale and market value dominate all sides of our life, advertising, in my opinion, plays a rather positive role in people's lives. The point is it should be well-balanced with others aspects of social life; in this case, the negative effect will be decreased.
Transition Words or Phrases used:
however, if, may, moreover, really, so, well, after all, for example, in my opinion, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 17.0 10.4138276553 163% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 49.0 41.998997996 117% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1846.0 1615.20841683 114% => OK
No of words: 364.0 315.596192385 115% => OK
Chars per words: 5.07142857143 5.12529762239 99% => OK
Fourth root words length: 4.36792674256 4.20363070211 104% => OK
Word Length SD: 2.83786288693 2.80592935109 101% => OK
Unique words: 207.0 176.041082164 118% => OK
Unique words percentage: 0.568681318681 0.561755894193 101% => OK
syllable_count: 575.1 506.74238477 113% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.5485946126 49.4020404114 84% => OK
Chars per sentence: 131.857142857 106.682146367 124% => OK
Words per sentence: 26.0 20.7667163134 125% => OK
Discourse Markers: 6.71428571429 7.06120827912 95% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.210764605555 0.244688304435 86% => OK
Sentence topic coherence: 0.0772677433976 0.084324248473 92% => OK
Sentence topic coherence SD: 0.0395501882697 0.0667982634062 59% => OK
Paragraph topic coherence: 0.132624209439 0.151304729494 88% => OK
Paragraph topic coherence SD: 0.0393070425273 0.056905535591 69% => OK
Essay readability:
automated_readability_index: 15.4 13.0946893788 118% => OK
flesch_reading_ease: 45.09 50.2224549098 90% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 12.42 12.4159519038 100% => OK
dale_chall_readability_score: 8.83 8.58950901804 103% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.