International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both views and then give your opinion.
Many multi-national companies invest a hefty sum of the profits in to marketing their products or services to potential consumers across the world. Some people are of the opinion that advertising in multiple countries can aid the spread of new ideas, whereas, the others believe that these advertisements can be harmful to the country’s existing culture and beliefs. I advocate that there are many merits to marketing internartionally. This essay will elaborate on both the points of view and highlight my opinion on this situation.
It is a common belief that each country has its own morals and ideas that have been part of their culture for generations, but international companies may not take this into account when developing their advertisements. If these companies do not consider the different norms and cultural traits of a certain location, there is a possibility to seriously hurt the sentiments of the citizens. A case in point is the advertisement by Nike in 2010, where they were publicsizing their volley ball collection in Oman. In this commercial, they showed a group of girls playing the sport at the beach in their swimsuits. Since this kind of attire is against the country’s culture, the brand received enourmous amount of negative comments and were banned selling their products in Oman for 5 years. This shows how brands can lose the mark by trying to impose their ideas and as a result make the people of that nation unhappy.
On the other hand, however, many, including myself, think that advertising in various geographies will help spread the rich knowledge. Companies with an international reach have established themselves successfully in other locations by sharing their message to the citizens and over time, getting them to believe in their cause. The renowned beverage brand Coca Cola, for instance, not only advertises during local festivals such as Ramzan in Dubai, but also execute major advertising campaigns during festivals that are celebrated in their home country like Christmas or Halloween. This type of marketing, moreover, helps citziztens of Dubai learn about the other important festivals celebrated in different parts of the world.
In conclusion, although, people are of the opinion that advertising in multiple countries can cause disruption to their way of life, the others believe that these advertisements are benefictial for counties to embarking the global culture. In my view, counties will gain a lot from these marketing campaigns to help them become a more globalised nation.
Transition Words or Phrases used:
also, but, however, if, may, moreover, so, whereas, for instance, in conclusion, kind of, such as, as a result, in my view, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 43.0 24.0651302605 179% => Less pronouns wanted
Preposition: 62.0 41.998997996 148% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 2142.0 1615.20841683 133% => OK
No of words: 407.0 315.596192385 129% => OK
Chars per words: 5.2628992629 5.12529762239 103% => OK
Fourth root words length: 4.49157444576 4.20363070211 107% => OK
Word Length SD: 2.948712105 2.80592935109 105% => OK
Unique words: 231.0 176.041082164 131% => OK
Unique words percentage: 0.567567567568 0.561755894193 101% => OK
syllable_count: 655.2 506.74238477 129% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 53.4075939708 49.4020404114 108% => OK
Chars per sentence: 133.875 106.682146367 125% => OK
Words per sentence: 25.4375 20.7667163134 122% => OK
Discourse Markers: 8.8125 7.06120827912 125% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122911578334 0.244688304435 50% => OK
Sentence topic coherence: 0.0414346200815 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0295509274096 0.0667982634062 44% => Sentences are similar to each other.
Paragraph topic coherence: 0.0799880499955 0.151304729494 53% => OK
Paragraph topic coherence SD: 0.0234489468909 0.056905535591 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 46.1 50.2224549098 92% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 9.11 8.58950901804 106% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.