Advertising is marketing technique used by manufacturers to introduce their product or service to the potential costumers. Generally, consumers browse through various advertisements, to vary their choices, before commiting themselves for purchasing. However, regarding the impact, there are conflicting opinions on their importance. Certain people believe that advertisements lure us in buying goods which we don't need. Whereas others opine that they act as medium between buyer and manufacturer helping both sectors. With all due respect to former statement, in my humble opinion, without advertisement common man is blind about existing products and could n't agree more with later argument. In this essay, we will evaluate various ways commercials help us to improve our lives with relevant examples from my own experience.
In this millennium, competition is what keeps business healthy as our knowing world is turning to a global village. This scenario inevitably needs tool for marketing the goods through propaganda. On one hand promoting goods keeps thriving business and on the other hand consumer will have knowledge about various choices available for comparision. Eventually, every industry without proper publishing methods will vanish out from wall street. Therefore, in order to survive the cut throat competition all companies adopt advertisements as their platform to conduct their trade. Further, even for government policies, television commercials are easy way to reach public. For example, vaccination and other health related issues are often advertised by government to bring awareness in citizens. Similarly , success of launching new product depends upon the range of publicity given through digital and print media.
Advent of social media like facebook changed our way of perusing things, as they now dictate role of advertisement in field of commerce. Consequentially, more creative ways are used in propagating goods. Usage of internet, proliferated commercial activities most of which are done by online campaign. In a survey conducted by Federal Institute of Commerce chamber, guiding body for e-commerce, nearly 90% electronic business use online adds targeting youngsters. Hence, underestimating power of advertising may be harmful for trade and commerce. Some other benefits of advertisements include price control, costumer centered business, guarding rights of consumer as every display, broadcast made by sponserer acts as promise to the buyer and shield him from breach of contracts. For instance, in recent National consumer case, chairperson of forum opined that from consumer point of view every pamphlet published for sale is binding agreement.
After careful analysis of advantages, in a nutshell, there are plethora of benefits from advertisements and one cannot blame methods for individual poor choices. Nevertheless, for guarding best interest of consumers responsible promulgation is must for preserving sanctity of trust.
Grammar and spelling errors:
Line 1, column 377, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtain people believe that advertisements lure us in buying goods which we dont ne...
^^
Line 1, column 412, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ments lure us in buying goods which we dont need. Whereas others opine that they ac...
^^^^
Line 3, column 596, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o conduct their trade. Further, even for government policies, television commerci...
^^
Line 3, column 684, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e easy way to reach public. For example, vaccination and other health related iss...
^^
Line 3, column 807, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... bring awareness in citizens. Similarly , success of launching new product depend...
^^
Line 5, column 394, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ce chamber, guiding body for e-commerce, nearly 90% electronic business use onlin...
^^
Line 7, column 181, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'guarding the best'.
Suggestion: guarding the best
...ividual poor choices. Nevertheless, for guarding best interest of consumers responsible promu...
^^^^^^^^^^^^^
Transition Words or Phrases used:
hence, however, if, may, nevertheless, regarding, similarly, so, therefore, whereas, for example, for instance, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 71.0 41.998997996 169% => OK
Nominalization: 14.0 8.3376753507 168% => OK
Performance on vocabulary words:
No of characters: 2540.0 1615.20841683 157% => OK
No of words: 438.0 315.596192385 139% => Less content wanted.
Chars per words: 5.79908675799 5.12529762239 113% => OK
Fourth root words length: 4.57476223824 4.20363070211 109% => OK
Word Length SD: 3.05843077179 2.80592935109 109% => OK
Unique words: 288.0 176.041082164 164% => OK
Unique words percentage: 0.657534246575 0.561755894193 117% => OK
syllable_count: 784.8 506.74238477 155% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 14.0 4.76152304609 294% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 16.0721442886 149% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 37.3228919551 49.4020404114 76% => OK
Chars per sentence: 105.833333333 106.682146367 99% => OK
Words per sentence: 18.25 20.7667163134 88% => OK
Discourse Markers: 5.375 7.06120827912 76% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 7.0 5.01903807615 139% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176847645682 0.244688304435 72% => OK
Sentence topic coherence: 0.0463267695777 0.084324248473 55% => OK
Sentence topic coherence SD: 0.0564285077662 0.0667982634062 84% => OK
Paragraph topic coherence: 0.100583291231 0.151304729494 66% => OK
Paragraph topic coherence SD: 0.0670558969965 0.056905535591 118% => OK
Essay readability:
automated_readability_index: 15.0 13.0946893788 115% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 16.36 12.4159519038 132% => OK
dale_chall_readability_score: 10.23 8.58950901804 119% => OK
difficult_words: 158.0 78.4519038076 201% => Less difficult words wanted.
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.