Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
It is certainly true that advertisement has become overwhelming and has led to a change in consumer culture. While some people advocate that advertisement brings positive effects to our daily life, I would argue that there are much more drawbacks of using adverts to sell the products.
There are some good arguments of applying advertisements in our daily lives. Firstly, it gives chances for us to know more about the various brands of the same type of products, and this can help us compare the options based on our needs before making the decision. Secondly, without the adverts, it is nearly impossible for us to know whether there are any new products available in the market that fit our needs. Finally, advertisements encourage healthy competition between corporations, which in turns can bring the price down. For instance, during the sales season every year, several electronic appliance companies often offer a significant discount for their own items in order to entice customers to make a purchase at their shops instead of other shops.
Despite the above arguments, there are some drawbacks of using advertisements that cannot be neglected. The most striking issue is the misleading information being put in the adverts. More specifically, companies often invite popular celebrities to endorse their products, which might persuade consumers to believe that they can be as successful as those celebrities after using those products, resulting in a waste of money to unnecessary products. Take the cosmetic advertisements as an example. Some well-received cosmetic companies invite glamorous actresses as product models, and usually the sales of those products can be boosted even though the quality of those items is not as good as it claims.
All in all, in my opinion, although sometimes customers can be benefited with advertisements, I believe that the downsides far outweigh the upsides, and the adverts should be censored by governments to reduce the chances that customers are misled by the adverts.
Transition Words or Phrases used:
finally, first, firstly, if, second, secondly, so, well, while, for instance, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1709.0 1615.20841683 106% => OK
No of words: 322.0 315.596192385 102% => OK
Chars per words: 5.30745341615 5.12529762239 104% => OK
Fourth root words length: 4.23607819155 4.20363070211 101% => OK
Word Length SD: 2.95754751504 2.80592935109 105% => OK
Unique words: 187.0 176.041082164 106% => OK
Unique words percentage: 0.580745341615 0.561755894193 103% => OK
syllable_count: 540.0 506.74238477 107% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 69.8678380437 49.4020404114 141% => OK
Chars per sentence: 131.461538462 106.682146367 123% => OK
Words per sentence: 24.7692307692 20.7667163134 119% => OK
Discourse Markers: 7.0 7.06120827912 99% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193347231855 0.244688304435 79% => OK
Sentence topic coherence: 0.072853047765 0.084324248473 86% => OK
Sentence topic coherence SD: 0.0511633148936 0.0667982634062 77% => OK
Paragraph topic coherence: 0.103758655572 0.151304729494 69% => OK
Paragraph topic coherence SD: 0.081842421813 0.056905535591 144% => OK
Essay readability:
automated_readability_index: 16.0 13.0946893788 122% => OK
flesch_reading_ease: 38.66 50.2224549098 77% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.8 11.3001002004 122% => OK
coleman_liau_index: 13.81 12.4159519038 111% => OK
dale_chall_readability_score: 8.8 8.58950901804 102% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.