Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.
Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.
Undoubtedly, advertisement industry has been drastically evolved in the recent era. Ad concepts and way of presentation has improved prominently. There is a group of people which believes that owing to appealing advertisements people purchase things which they do not actually require. Whereas, other group is of the view that advertisement improves our purchasing habits as we get awareness of the new products in the market. I opine that advertisement has actually influenced our purchasing patterns & nowadays people tend to do irrelevant shopping. Let’s discuss both perspectives in detail to reach a final verdict.
To begin with, in running days, many ads are made with the focus on selling the item and make it look like so appealing and important item that people inclined to buy. For example, I saw an ad of fruits cutting equipment on TV. I was so fascinated by the concept and different ways of using that I decided to buy the product online. Although, in reality it’s just an additional equipment for my kitchen.
On the contrary, advertisement nowadays has been completely transformed as they truly depict the actual need of the product, presenting the core benefits and amount of efficiency it can bring in one’s life after buying. For instance, I bought new company’s diaper for my daughter previous week in lesser amount. They turned out to be of great quality. I wouldn’t have got to know about that diaper if I had not seen that ad.
To recapitulate the aforementioned argument, I believe that due to fantasy and attractive ads people’s buying behavior has been adversely affected. Advertisement agencies should realize their role and responsibilities and kind of impact they make with the ads. True depiction of the any product’s benefits should be the fundamental idea for any ad.
Grammar and spelling errors:
Line 2, column 370, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'additional equipment'.
Suggestion: additional equipment
...ne. Although, in reality it's just an additional equipment for my kitchen. On the contrary, adve...
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Transition Words or Phrases used:
actually, if, look, so, whereas, for example, for instance, kind of, on the contrary, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 11.0 8.3376753507 132% => OK
Performance on vocabulary words:
No of characters: 1544.0 1615.20841683 96% => OK
No of words: 296.0 315.596192385 94% => More content wanted.
Chars per words: 5.21621621622 5.12529762239 102% => OK
Fourth root words length: 4.14784890444 4.20363070211 99% => OK
Word Length SD: 3.19524184562 2.80592935109 114% => OK
Unique words: 185.0 176.041082164 105% => OK
Unique words percentage: 0.625 0.561755894193 111% => OK
syllable_count: 480.6 506.74238477 95% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.2863247689 49.4020404114 92% => OK
Chars per sentence: 90.8235294118 106.682146367 85% => OK
Words per sentence: 17.4117647059 20.7667163134 84% => OK
Discourse Markers: 5.82352941176 7.06120827912 82% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.223722480754 0.244688304435 91% => OK
Sentence topic coherence: 0.0657759528787 0.084324248473 78% => OK
Sentence topic coherence SD: 0.0559811715267 0.0667982634062 84% => OK
Paragraph topic coherence: 0.126538419511 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.0671009874417 0.056905535591 118% => OK
Essay readability:
automated_readability_index: 11.9 13.0946893788 91% => Automated_readability_index is low.
flesch_reading_ease: 54.22 50.2224549098 108% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.9 11.3001002004 88% => OK
coleman_liau_index: 12.7 12.4159519038 102% => OK
dale_chall_readability_score: 9.28 8.58950901804 108% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.