Do you agree or disagree: to be successful in business, companies must put more money in advertising.
The statement raises an issue which concerns the role of advertising in the success of a business. Two contrary viewpoints can be identified: One holding that companies should invest more in advertising; the other arguing that adverting should not take priority over other aspects in running a business. Personally, I agree with the latter opinion. The reasons are as follows.
Firstly, the priority of a successful business should concern the quality of the product which is the top concern of customers. A successful business need to meet the requirement of customers. A customer-friendly product can attract more people through previous costumers. Fancy advertising may deceive customers once, but there will not be others any more. For example, Xiaomi is a company producing cheap mobile phones targeting low-end consumer. Their advertising is astonishing. It shows that the cell phone they produce consists of the most advanced technology that can be used on the phone. The price is more astonishing. The phone only costs half money of other phones as advanced as Xiaomi. However, customers found that Xiaomi can only survive for one year, while other phones with the same technology can last at least two years. So, after a boom when Xiaomi was first released, the company now is suffering from low sale rate.
Secondly, a business producing products with good quality build stable relationship with the costumers. If the company put excessive efforts on advertising, it won’t take the quality serious. The trust between company and customers will be compromised if products don’t match what the company advertises. For instance, my mother was a loyal consumer of the makeup from a local brand, Dabao. She said that the makeup was affordable and worked very well. However, when Dabao started to advertise on TV, the quality of the makeup declined. My mother still bought products when the quality went down because the trust Dabao built before. Three months later, she ended up changing to another brand as the trust between she and Dabao was gone.
We have to admit that advertising plays an important role in a successful business. It will help businesses expand customer base quickly and forge a successful brand of a product. Take Coca-Cola, the most successful soft-drink producer in the world, for example. It spends hundreds of millions of dollars on advertising every year. As a consequence, consumers have equated cola with Coca-Cola in their mind, and will choose Coca-Cola as the first brand when they decide to buy sodas. Although Coca-Cola invest a huge mount of money on advertising, their product is as good as it always is. Moreover, the company encourage innovation. It has come up with a lot of other products with the same quality of Coca-Cola.
To sum up, advertising is indispensable, but is not the only important factor. Companies should try to strike a balance between advertising and product quality if it is going to be successful in the industry.
Comments
Essay evaluation report
the other arguing that adverting should not take priority ...
others argue that adverting should not take priority ...
targeting low-end consumer.
targeting low-end consumers.
targeting a/the low-end consumer.
a business producing products with good quality build stable relationship with the costumers
a business producing products with good quality builds a stable relationship with costumers
Although Coca-Cola invest a huge mount of money
Although Coca-Cola invests a huge mount of money
the company encourage innovation.
the company encourages innovations.
flaws:
You have issues on singular/plural
Don't repeat words, look at the word 'concern':
The statement raises an issue which concerns the role of...
the priority of a successful business should concern the quality of the product which is the top concern of customers.
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Attribute Value Ideal
Final score: 22 in 30
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 0 2
No. of Sentences: 33 15
No. of Words: 490 350
No. of Characters: 2431 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.705 4.7
Average Word Length: 4.961 4.6
Word Length SD: 2.697 2.4
No. of Words greater than 5 chars: 178 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 14.848 21.0
Sentence Length SD: 6.101 7.5
Use of Discourse Markers (%): 0.515 0.12
Sentence-Text Coherence: 0.241 0.35
Sentence-Para Coherence: 0.417 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
You can use any word, but
You can use any word, but never repeat words.
Firstly, the priority of a successful business should concern the quality of the product
Firstly, a successful business should consider the quality of the product as the top priority
The highest priority must go to the quality of the product for a successful business
The quality of the product is considered to be in priority need by a successful business
The quality of the product takes priority over any other matter
Look at above highlighted words, they are pretty simple, like: go, take, consider. They don't necessarily to be the synonyms of 'concern'.
Grammar and spelling errors:
Line 5, column 717, Rule ID: BETWEEN_PRP[4]
Message: Incorrect form of the pronoun 'she'. Use: 'between her'.
Suggestion: between her
... changing to another brand as the trust between she and Dabao was gone. We have to admi...
^^^^^^^^^^^
Line 7, column 580, Rule ID: ADVERB_WORD_ORDER[5]
Message: The adverb 'always' is usually put after the verb 'is'.
Suggestion: is always
...rtising, their product is as good as it always is. Moreover, the company encourage innova...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, moreover, second, secondly, so, still, well, while, at least, for example, for instance, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 15.1003584229 132% => OK
Auxiliary verbs: 15.0 9.8082437276 153% => OK
Conjunction : 8.0 13.8261648746 58% => More conjunction wanted.
Relative clauses : 13.0 11.0286738351 118% => OK
Pronoun: 26.0 43.0788530466 60% => OK
Preposition: 57.0 52.1666666667 109% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 2514.0 1977.66487455 127% => OK
No of words: 488.0 407.700716846 120% => OK
Chars per words: 5.15163934426 4.8611393121 106% => OK
Fourth root words length: 4.70007681154 4.48103885553 105% => OK
Word Length SD: 2.81939512078 2.67179642975 106% => OK
Unique words: 244.0 212.727598566 115% => OK
Unique words percentage: 0.5 0.524837075471 95% => OK
syllable_count: 777.6 618.680645161 126% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 9.59856630824 135% => OK
Interrogative: 1.0 0.994623655914 101% => OK
Article: 14.0 3.08781362007 453% => Less articles wanted as sentence beginning.
Subordination: 6.0 3.51792114695 171% => OK
Conjunction: 3.0 1.86738351254 161% => OK
Preposition: 2.0 4.94265232975 40% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 33.0 20.6003584229 160% => OK
Sentence length: 14.0 20.1344086022 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.7814250204 48.9658058833 73% => OK
Chars per sentence: 76.1818181818 100.406767564 76% => OK
Words per sentence: 14.7878787879 20.6045352989 72% => OK
Discourse Markers: 4.15151515152 5.45110844103 76% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 19.0 11.8709677419 160% => OK
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 9.0 4.88709677419 184% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185237479489 0.236089414692 78% => OK
Sentence topic coherence: 0.0472861542968 0.076458572812 62% => OK
Sentence topic coherence SD: 0.0480242585032 0.0737576698707 65% => OK
Paragraph topic coherence: 0.11352267033 0.150856017488 75% => OK
Paragraph topic coherence SD: 0.0459678848217 0.0645574589148 71% => OK
Essay readability:
automated_readability_index: 10.2 11.7677419355 87% => Automated_readability_index is low.
flesch_reading_ease: 57.27 58.1214874552 99% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 8.8 10.1575268817 87% => OK
coleman_liau_index: 12.0 10.9000537634 110% => OK
dale_chall_readability_score: 7.86 8.01818996416 98% => OK
difficult_words: 109.0 86.8835125448 125% => OK
linsear_write_formula: 7.0 10.002688172 70% => OK
gunning_fog: 7.6 10.0537634409 76% => OK
text_standard: 8.0 10.247311828 78% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.