Our life is filled with advertisements. On the subway trains, in the elevators, at our home, we simply cannot think of a scene where there is no advertisement at all. And of course, as everybody would agree, products all seem much better in ads than in reality.
For starters, this has everything to do with the advertisement producers. Driven by the desire for the maximized profit, ads makers tend to overly exaggerate or even put completely fake information into the ad to attract customers’ attention. For example, in a recent TV commercial of Master Kang, a famous instant noodle brand in China, the noodle seems to be mouthwatering with large pieces of beef and a great amount of fresh vegetables in the noodle. The ad is really tempting. However, customers will end up being disappointed about the tiny package of dehydrated vegetables; worse still, the beef is nowhere to be found. Customers of the instant noodle will not find themselves alone. Ads of cosmetics, health care products, cars, mobile phones, and so on never fail to attract customers by those fancy pictures, scenes and instructions; but the reality is always tough.
And let’s not forget about customers ourselves, who often attach our own fantasies to the products once we see the ads. Of course, the expectation will be raised to a level so high that not a single product could ever satisfy our fantasy. This case is especially true when a celebrity is endorsing for the product. Have you ever been there, when you wish that you would be as gorgeous as Angela Baby if you wore the same pair of shoes as she endorses in an ad? It will only be after we have tried on the shoes that we realize that the pair of shoes solely doesn’t get us where we want. Also, think about how we react when we are exposed to a TV commercial of some vitamin pills. Even though the commercial does not claim so, we still hope that these small pills could strengthen our immune system, shape our body figure and nourish our skin.
All in all, advertisements do seem better, not just because of the ads makers, but also because of our own imaginations.
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...em much better in ads than in reality. For starters, this has everything to do ...
^^^
Transition Words or Phrases used:
also, but, however, if, really, so, still, then, for example, of course
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 15.1003584229 99% => OK
Auxiliary verbs: 9.0 9.8082437276 92% => OK
Conjunction : 9.0 13.8261648746 65% => OK
Relative clauses : 11.0 11.0286738351 100% => OK
Pronoun: 34.0 43.0788530466 79% => OK
Preposition: 47.0 52.1666666667 90% => OK
Nominalization: 4.0 8.0752688172 50% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1760.0 1977.66487455 89% => OK
No of words: 371.0 407.700716846 91% => More content wanted.
Chars per words: 4.74393530997 4.8611393121 98% => OK
Fourth root words length: 4.38877662729 4.48103885553 98% => OK
Word Length SD: 2.73884689631 2.67179642975 103% => OK
Unique words: 220.0 212.727598566 103% => OK
Unique words percentage: 0.592991913747 0.524837075471 113% => OK
syllable_count: 547.2 618.680645161 88% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 3.0 3.51792114695 85% => OK
Conjunction: 5.0 1.86738351254 268% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.94265232975 101% => OK
Performance on sentences:
How many sentences: 18.0 20.6003584229 87% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 48.6199991875 48.9658058833 99% => OK
Chars per sentence: 97.7777777778 100.406767564 97% => OK
Words per sentence: 20.6111111111 20.6045352989 100% => OK
Discourse Markers: 3.94444444444 5.45110844103 72% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 13.0 11.8709677419 110% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110789788286 0.236089414692 47% => OK
Sentence topic coherence: 0.0419245472296 0.076458572812 55% => OK
Sentence topic coherence SD: 0.067623430348 0.0737576698707 92% => OK
Paragraph topic coherence: 0.09158521111 0.150856017488 61% => OK
Paragraph topic coherence SD: 0.0605057417339 0.0645574589148 94% => OK
Essay readability:
automated_readability_index: 11.2 11.7677419355 95% => OK
flesch_reading_ease: 59.64 58.1214874552 103% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 9.9 10.1575268817 97% => OK
coleman_liau_index: 10.21 10.9000537634 94% => OK
dale_chall_readability_score: 8.08 8.01818996416 101% => OK
difficult_words: 81.0 86.8835125448 93% => OK
linsear_write_formula: 9.0 10.002688172 90% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 10.0 10.247311828 98% => OK
What are above readability scores?
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Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.