The reading and listening passages here discuss the tendency of wood companies to get eco certification by an independent international organization. While the reading passage mentions that it is not likely for American wood companies to try to get this certification and states reasons, the professor in the listening passage refutes this claims by counteracting each of those reasons.
Firstly, the reading passage claims that American Consumers are already saturated with many advertising labels of the products and will not give importance to the eco certification as well. The professor directly contradicts this by mentioning that this eco-certification label is not like other labels since it is offered by an independent organization rather than the company itself and hence people have lot of confidence is such certifications. So it will be worthwhile for companies to get this.
Secondly, the professor points out that even though American consumers prefer products at a lower price, the decision to choose cheaper product over expensive one is however applicable mostly in the cases of large price differences and not in the cases of price difference less than five percent. The wood products in the discussion fall in this category since the certification will not increase the price any more than five percent. As a result, companies should indeed care about getting their products certified.
Finally, the professor mentions that American wood companies should indeed adapt to the global developments or else foreign companies may enter the national market and supplant the domestic companies in order to satisfy the consumers who are more ecologically driven.
Transition Words or Phrases used:
finally, first, firstly, hence, however, if, may, second, secondly, so, well, while, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 6.0 12.0772626932 50% => More relative clauses wanted.
Pronoun: 17.0 22.412803532 76% => OK
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1427.0 1373.03311258 104% => OK
No of words: 260.0 270.72406181 96% => OK
Chars per words: 5.48846153846 5.08290768461 108% => OK
Fourth root words length: 4.01553427287 4.04702891845 99% => OK
Word Length SD: 3.0545605636 2.5805825403 118% => OK
Unique words: 142.0 145.348785872 98% => OK
Unique words percentage: 0.546153846154 0.540411800872 101% => OK
syllable_count: 456.3 419.366225166 109% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 21.2450331126 132% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.2150019591 49.2860985944 165% => OK
Chars per sentence: 158.555555556 110.228320801 144% => OK
Words per sentence: 28.8888888889 21.698381199 133% => OK
Discourse Markers: 10.6666666667 7.06452816374 151% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270926664007 0.272083759551 100% => OK
Sentence topic coherence: 0.122577919913 0.0996497079465 123% => OK
Sentence topic coherence SD: 0.0832259712922 0.0662205650399 126% => OK
Paragraph topic coherence: 0.171125318488 0.162205337803 105% => OK
Paragraph topic coherence SD: 0.0678469033303 0.0443174109184 153% => OK
Essay readability:
automated_readability_index: 18.9 13.3589403974 141% => OK
flesch_reading_ease: 26.14 53.8541721854 49% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 16.6 11.0289183223 151% => OK
coleman_liau_index: 15.15 12.2367328918 124% => OK
dale_chall_readability_score: 8.91 8.42419426049 106% => OK
difficult_words: 64.0 63.6247240618 101% => OK
linsear_write_formula: 15.5 10.7273730684 144% => OK
gunning_fog: 13.2 10.498013245 126% => OK
text_standard: 16.0 11.2008830022 143% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.