In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading passage and the lecturer talking about how the wood companies obtaine an Eco-certification in United State. The topic claimed that argument seems unconvincing. However, the professor has a cast doubt and agreed that many wood companies can get the Eco-certification for many reasons.
Firstly, the allegation of the script poses that American consumer having a lot of advertisement so that doesn't give any attention to Eco-certificate label. In contrast, the narrator states that the consumers can distinguish between which advertisements are the best. Additionally, he said that the consumers can react fairly to which product is valuable.
Secondly, the writer asserts that the wood companies care about the fees of this certification. Moreover, they prefer cheaper products more that the expensive goods. But, the aerator insists that the price seems very optimistic because, if they will choose between two kind of products which are relatively the same price they will get the more expensive one which is more valuable.
The last but not the least, the essay submit that getting the certification will be more valuable if the wood’s companies will sell their products on nationwide. In controversial to the lecturer who agreed that certification will pay more attention for foreign competition. And that’s why he prefer achieve that certification.
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he Eco-certification for many reasons. Firstly, the allegation of the script po...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 3, column 106, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...r having a lot of advertisement so that doesnt give any attention to Eco-certificate l...
^^^^^^
Line 5, column 270, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'kind' seems to be countable, so consider using: 'kinds'.
Suggestion: kinds
...ecause, if they will choose between two kind of products which are relatively the sa...
^^^^
Line 7, column 303, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'prefers'.
Suggestion: prefers
...ign competition. And that's why he prefer achieve that certification.
^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, moreover, second, secondly, so, in contrast, kind of, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 18.0 12.0772626932 149% => OK
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 15.0 30.3222958057 49% => More preposition wanted.
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1174.0 1373.03311258 86% => OK
No of words: 212.0 270.72406181 78% => More content wanted.
Chars per words: 5.53773584906 5.08290768461 109% => OK
Fourth root words length: 3.81578560438 4.04702891845 94% => OK
Word Length SD: 3.18074260692 2.5805825403 123% => OK
Unique words: 123.0 145.348785872 85% => More unique words wanted.
Unique words percentage: 0.580188679245 0.540411800872 107% => OK
syllable_count: 358.2 419.366225166 85% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 45.9444108558 49.2860985944 93% => OK
Chars per sentence: 97.8333333333 110.228320801 89% => OK
Words per sentence: 17.6666666667 21.698381199 81% => OK
Discourse Markers: 8.41666666667 7.06452816374 119% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.109444656351 0.272083759551 40% => OK
Sentence topic coherence: 0.0418179782357 0.0996497079465 42% => OK
Sentence topic coherence SD: 0.0547608155445 0.0662205650399 83% => OK
Paragraph topic coherence: 0.0702209124699 0.162205337803 43% => OK
Paragraph topic coherence SD: 0.0567790758148 0.0443174109184 128% => OK
Essay readability:
automated_readability_index: 13.5 13.3589403974 101% => OK
flesch_reading_ease: 45.76 53.8541721854 85% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 14.56 12.2367328918 119% => OK
dale_chall_readability_score: 8.58 8.42419426049 102% => OK
difficult_words: 55.0 63.6247240618 86% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.