In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading passage and the lecture both about United States wood companies adaptation to an international certification of eco-friendliness. The passage explains three reasons why US companies would not get the certification. In contrast, professor positively believes that American companies would follow the world trend and will get the eco-certification.
The first point made out by the passage is about the Unites States consumer response to advertisements. Passage states that many consumers do not pay attention to labels on advertisement as those are not trustworthy. But professor contradicts this point by saying that consumers distinguish between marketing labels and certifications by international independent organizations. Also consumers have lot of confident about these type of certifications. Because of that advertising would deliver the intended message.
Argument in the second passage revolves around an important concept "cost of the wood products". The passage argues that this certification would cause to increase in wood prices, therefore US companies would not get the certification to make their products low cost. The Professor refutes this by noting that price is not the only factor to decide consumer attraction. She explains that since the price difference is small between certified and non-certified wood, then American consumers will prefer the eco-certified wood products.
Finally, the passage argues that this certification would make sense only if wood companies market their products in foreign countries. However, professor believes that this certification will be necessary to the market competition by foreign eco-certified wood. She states that to prevent foreign companies from catching eco-friendly American consumers, US companies will try to follow the global trend and will make their products eco-certified.
In conclusion, although the reading passage does not believe that US wood companies would get eco-certification, the professor believe that. Moreover she challenges to the main three points provided in the passage and tries to prove her claim.
Grammar and spelling errors:
Line 1, column 67, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...e lecture both about United States wood companies adaptation to an international certific...
^^^^^^^^^
Line 1, column 360, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...end and will get the eco-certification. The first point made out by the passage ...
^^^^^
Line 3, column 380, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...nternational independent organizations. Also consumers have lot of confident about t...
^^^^
Line 3, column 453, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ent about these type of certifications. Because of that advertising would deliver the i...
^^^^^^^
Line 5, column 163, Rule ID: ALLOW_TO[1]
Message: Did you mean 'increasing'? Or maybe you should add a pronoun? In active voice, 'cause' + 'to' takes an object, usually a pronoun.
Suggestion: increasing
...ues that this certification would cause to increase in wood prices, therefore US companies ...
^^^^^^^^^^^
Line 9, column 142, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...tification, the professor believe that. Moreover she challenges to the main three points...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, moreover, second, so, then, therefore, in conclusion, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 12.0 5.04856512141 238% => Less auxiliary verb wanted.
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 30.0 22.412803532 134% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 15.0 5.01324503311 299% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1822.0 1373.03311258 133% => OK
No of words: 308.0 270.72406181 114% => OK
Chars per words: 5.91558441558 5.08290768461 116% => OK
Fourth root words length: 4.18926351222 4.04702891845 104% => OK
Word Length SD: 3.36700678554 2.5805825403 130% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.496753246753 0.540411800872 92% => More unique words wanted or less content wanted.
syllable_count: 554.4 419.366225166 132% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.7299472659 49.2860985944 68% => OK
Chars per sentence: 107.176470588 110.228320801 97% => OK
Words per sentence: 18.1176470588 21.698381199 83% => OK
Discourse Markers: 6.17647058824 7.06452816374 87% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0789428218011 0.272083759551 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0308621153844 0.0996497079465 31% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0370096369169 0.0662205650399 56% => OK
Paragraph topic coherence: 0.0512907910528 0.162205337803 32% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0314924973968 0.0443174109184 71% => OK
Essay readability:
automated_readability_index: 15.5 13.3589403974 116% => OK
flesch_reading_ease: 36.28 53.8541721854 67% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 16.76 12.2367328918 137% => OK
dale_chall_readability_score: 8.48 8.42419426049 101% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.