In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons. First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general. Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification. Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
base on the given material, the reading passage, as well as the lecture discuss ecocertification, which is a form of certification conferred by an international organization to a company with eco-friendly resources and recycling materials. The author states that american wood companies are not likely to adopt these programs. that being said, the lecturer provides several ideas to repudiate this claim.
Initially, the author says that american consumer are over-exposed to unreliable advertisements, and they do not trust in advertising claims. However, the lecturer explains that americans can discriminate authentic claims by an independent agency from inaccurate advertisements by companies about a product. Thus it is viable that ecologically –minded americans like certified wood products.
Second, the writer proclaims that extra cost to examine products by certificate agencies to gain certification gets past on consumers. With this in mind, americans, who are apt to choose based on price, prefer to purchase cheaper products. Yet again, the speaker underscores that although americans care too much about price, if the difference between the cost of two products is less than five percent, they choose based on other factors than price. Another point is that the americans are willing to protect the environment; therefore, they may prefer certified products.
The final point of contention between the reading and listening passages is the factor of global markets. The author thinks since american companies sell most of their products inside the country, they are not willing to pursue developments in the world. On the other hand, the speaker explains that wood companies in the US should pay attention to the changes in wood business because of foreign rivals who want to win over their consumers since a considerable number of americans are interested in eco- certificated products.
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Base
base on the given material, the reading pass...
^^^^
Line 1, column 328, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: That
...are not likely to adopt these programs. that being said, the lecturer provides sever...
^^^^
Line 5, column 309, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...tisements by companies about a product. Thus it is viable that ecologically –minded ...
^^^^
Transition Words or Phrases used:
however, if, may, second, so, then, therefore, thus, well, as to, as well as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 48.0 30.3222958057 158% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1636.0 1373.03311258 119% => OK
No of words: 292.0 270.72406181 108% => OK
Chars per words: 5.60273972603 5.08290768461 110% => OK
Fourth root words length: 4.13376432452 4.04702891845 102% => OK
Word Length SD: 3.06380168204 2.5805825403 119% => OK
Unique words: 171.0 145.348785872 118% => OK
Unique words percentage: 0.585616438356 0.540411800872 108% => OK
syllable_count: 507.6 419.366225166 121% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 58.9982448841 49.2860985944 120% => OK
Chars per sentence: 125.846153846 110.228320801 114% => OK
Words per sentence: 22.4615384615 21.698381199 104% => OK
Discourse Markers: 7.30769230769 7.06452816374 103% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160729654042 0.272083759551 59% => OK
Sentence topic coherence: 0.0553775877095 0.0996497079465 56% => OK
Sentence topic coherence SD: 0.0668951993964 0.0662205650399 101% => OK
Paragraph topic coherence: 0.106681459007 0.162205337803 66% => OK
Paragraph topic coherence SD: 0.0710733039765 0.0443174109184 160% => OK
Essay readability:
automated_readability_index: 16.2 13.3589403974 121% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.5 12.2367328918 127% => OK
dale_chall_readability_score: 9.05 8.42419426049 107% => OK
difficult_words: 80.0 63.6247240618 126% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 90 out of 100
Scores by essay e-grader: 27 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.