In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The common topic of both the reading and listening passage is whether the wood companies in the United States will meet ecocertification. However, their perspective is different for the reading suggests American wood companies would not receive ecocertification while the listening holds a different view.
First, according to the reading, it is not convincing enough for American consumers to believe in general advertisements. However, the lecturer refutes such point by saying that American consumers always distinguish good advertisements from bad ones. Also, it is obvious that ecological advertisements are good ones.
Second, the reading points out that unecocertified wood will not be as expensive as ecocertified wood and American consumers prefer cheaper conducts. On the contrary, the lecture explains that everyone prefers cheaper prices, but people just choose cheaper products when those products have the same quality or one product's price is much higher than another. Ecocertified wood has higher quality than uncertified wood and it does not have an unacceptable price.
Finally, the writer states the products of American wood businesses are most sold in America so they do not have to keep up with the pace in the rest of the world. Nevertheless, the lecturer argues that American companies enjoy competition with other companies and the products in the rest of the world will crowded into America, so they have to compete with each other.
Grammar and spelling errors:
Line 7, column 309, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'crowd'
Suggestion: crowd
... products in the rest of the world will crowded into America, so they have to compete w...
^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, nevertheless, second, so, while, in general, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 6.0 12.0772626932 50% => More relative clauses wanted.
Pronoun: 12.0 22.412803532 54% => OK
Preposition: 22.0 30.3222958057 73% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1243.0 1373.03311258 91% => OK
No of words: 227.0 270.72406181 84% => More content wanted.
Chars per words: 5.47577092511 5.08290768461 108% => OK
Fourth root words length: 3.88156143495 4.04702891845 96% => OK
Word Length SD: 3.00445696081 2.5805825403 116% => OK
Unique words: 131.0 145.348785872 90% => More unique words wanted.
Unique words percentage: 0.577092511013 0.540411800872 107% => OK
syllable_count: 389.7 419.366225166 93% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 42.059957204 49.2860985944 85% => OK
Chars per sentence: 124.3 110.228320801 113% => OK
Words per sentence: 22.7 21.698381199 105% => OK
Discourse Markers: 10.0 7.06452816374 142% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122173152834 0.272083759551 45% => OK
Sentence topic coherence: 0.0526230429311 0.0996497079465 53% => OK
Sentence topic coherence SD: 0.0428193619626 0.0662205650399 65% => OK
Paragraph topic coherence: 0.0690400575525 0.162205337803 43% => OK
Paragraph topic coherence SD: 0.0356793952757 0.0443174109184 81% => OK
Essay readability:
automated_readability_index: 15.7 13.3589403974 118% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 14.8 12.2367328918 121% => OK
dale_chall_readability_score: 8.41 8.42419426049 100% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.