In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise
Both of the passage and the lecture discuss about whether an ecologically sustainable forestry practice would work in United States. The passage suggests that wood companies in United States will unlikely adopt it by listing three reasons. However, the lecture denies the reasons proposed by the passage.
First of all, the passage states that American consumers are exposed to advertising too much, that they do not trust in advertising claims in general. However, the lecture casts doubt to the statement by arguing that consumers's reaction to two types of certification in America- self-claims and independent agency- are not the same. And the certification from independent agency are more favorable to American consumers.
Secondly, the passage claims that American consumers tend to be strongly motivated by price. Nevertheless, the lecture refutes the claim by citing a research, which concluded that consumers only care about price when price of one product is too high. Otherwise, consumers care about the product's value more than the price.
Finally, the passage argues that pursuing certification would make sense only for American wood companies which market most of their products abroad. Nonetheless, the lecture suggests that American wood companies who market their products locally should pay attention on pursuing certification. Since foreign companies with certification will become competitive competition in the American market.
Grammar and spelling errors:
Line 7, column 296, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Since” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ay attention on pursuing certification. Since foreign companies with certification wi...
^^^^^
Transition Words or Phrases used:
finally, first, however, if, nevertheless, nonetheless, second, secondly, so, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 5.0 10.4613686534 48% => More to be verbs wanted.
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 12.0 22.412803532 54% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1242.0 1373.03311258 90% => OK
No of words: 217.0 270.72406181 80% => More content wanted.
Chars per words: 5.72350230415 5.08290768461 113% => OK
Fourth root words length: 3.8380880478 4.04702891845 95% => OK
Word Length SD: 2.86091619423 2.5805825403 111% => OK
Unique words: 123.0 145.348785872 85% => More unique words wanted.
Unique words percentage: 0.566820276498 0.540411800872 105% => OK
syllable_count: 392.4 419.366225166 94% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 35.9153131996 49.2860985944 73% => OK
Chars per sentence: 103.5 110.228320801 94% => OK
Words per sentence: 18.0833333333 21.698381199 83% => OK
Discourse Markers: 8.5 7.06452816374 120% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.13614176622 0.272083759551 50% => OK
Sentence topic coherence: 0.0505580255916 0.0996497079465 51% => OK
Sentence topic coherence SD: 0.0565407310106 0.0662205650399 85% => OK
Paragraph topic coherence: 0.0825291630077 0.162205337803 51% => OK
Paragraph topic coherence SD: 0.0676036098277 0.0443174109184 153% => OK
Essay readability:
automated_readability_index: 14.6 13.3589403974 109% => OK
flesch_reading_ease: 36.28 53.8541721854 67% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 15.6 12.2367328918 127% => OK
dale_chall_readability_score: 8.9 8.42419426049 106% => OK
difficult_words: 60.0 63.6247240618 94% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.