In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Both the reading passage and the lecture discuss whether American wood companies should take ecocertification for their wood products. The former argues that American companies don't need to acquire ecocertification for three compelling reasons, but the lecturer challenges each of these points.
First of all, the reading states that the buyers don't give much importance on certification because they lack trust on the certification. However, the lecture contends that in reality, consumers distinguishes between advertising of the products and they show confidence on reputed international organization for certification because of trustworthiness.
Secondly, the text claims that the certified products are more expensive, hence consumers are less likely to buy those products. In contrast, the listening counters that buyers only show reluctance to buy a product if the price of the competing products are also high. But if the price difference is low, consumers choose those products to buy. In addition, this certification can help to protect the environment.
Finally, the author mentions that industries are not interested to adopt this certification as they don't sell those products abroad. Nevertheless, the professor refutes this particular claim and argues that if the American organization don't take ecocertification, foreign competitor will intervene the US market. He also added that the American consumers will be interested to buy the foreign product if local companies lack these type of certification.
Grammar and spelling errors:
Line 1, column 178, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...e former argues that American companies dont need to acquire ecocertification for th...
^^^^
Line 3, column 50, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...all, the reading states that the buyers dont give much importance on certification b...
^^^^
Line 3, column 355, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtification because of trustworthiness. Secondly, the text claims that the certi...
^^^^^^
Line 7, column 101, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ted to adopt this certification as they dont sell those products abroad. Nevertheles...
^^^^
Line 7, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...rgues that if the American organization dont take ecocertification, foreign competit...
^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, however, if, nevertheless, second, secondly, so, in addition, in contrast, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 20.0 30.3222958057 66% => OK
Nominalization: 17.0 5.01324503311 339% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1304.0 1373.03311258 95% => OK
No of words: 225.0 270.72406181 83% => More content wanted.
Chars per words: 5.79555555556 5.08290768461 114% => OK
Fourth root words length: 3.87298334621 4.04702891845 96% => OK
Word Length SD: 3.30995057962 2.5805825403 128% => OK
Unique words: 125.0 145.348785872 86% => More unique words wanted.
Unique words percentage: 0.555555555556 0.540411800872 103% => OK
syllable_count: 402.3 419.366225166 96% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 39.3872488491 49.2860985944 80% => OK
Chars per sentence: 118.545454545 110.228320801 108% => OK
Words per sentence: 20.4545454545 21.698381199 94% => OK
Discourse Markers: 11.0 7.06452816374 156% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0881811253972 0.272083759551 32% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0350560972743 0.0996497079465 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0269497967297 0.0662205650399 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.0553756753038 0.162205337803 34% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0237541372781 0.0443174109184 54% => OK
Essay readability:
automated_readability_index: 16.1 13.3589403974 121% => OK
flesch_reading_ease: 34.26 53.8541721854 64% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.5 11.0289183223 122% => OK
coleman_liau_index: 16.36 12.2367328918 134% => OK
dale_chall_readability_score: 8.63 8.42419426049 102% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 17.0 11.2008830022 152% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.