Many people dream of owning their own business but are afraid of the risks. Instead of starting a new business, however, one can buy a franchise. A franchise is a license issued by a large, usually well-known, company to a small business owner. Under the license, the owner acquires the right to use the company’s brand name and agrees to sell its products. In return, the franchising company receives a percent of the sales.
A major problem for first-time business owners is finding reliable suppliers of the goods and services they need: equipment, raw materials, maintenance, etc. It is easy to choose the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of this problem. Most franchising companies have already found reliable suppliers, and franchise contracts typically specify which suppliers are to be used. This protects franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on advertising. Advertising one’s product to potential customers is a crucial factor in a business’s success. A franchise owner, however, sells an already popular and recognized brand and also gets the benefit of sophisticated and expensive advertising paid by the parent company.
Finally, a franchise offers more security than starting an independent (nonfranchise) business. The failure rate for starting independent businesses is very high during the first few years; the failure rate for starting franchises is much lower. Finding one’s own way in today’s competitive business environment is difficult, and buying a franchise allows an inexperienced business owner to use a proven business model.
The article discusses about satrting new business and states that the starting an independant one is risky and instead the people can buy franchises which have plenty of advantages. The author defines franchise as a licence issued by a large well known company to use the company's name and to pay a percent of the sales. The professor, however, cast doubt on the these advantages and points to a recent study which illustrates that franchising is not as beneficial as it thought to be.
First, the passage states that the first-time bussiness owners are not experianced enough and have hard time finding reliable suppliers and service providers for their raw materials, maintenance, etc but most of the franchising companies specify certain suppliers which help the owners with this problem. However, the lecturer claims that according to many franchise contracts the owners have to obey the rules and they are ovliged to prchase their needs from the specified suppliers even though they know more reliable and less expensive sources to satisfy their needs.
Second, the reading states that advertising which is crucial for new bussiness's success will cost the owners plenty of money but with buying a franchise provide them with the opportunity to save this amount of money and insted the parent company does the advertising for them. However, the lecturer claims that the parent company advertises it's own brand not that specific branch and in return the new owners have to pay six percent of their sales and acoording to mentioned research spending even half of the money on advertising independent bussiness will yeild to more success and profit.
Third, the article avers that the with buying a franchise the owners would be more secure specialy in during their first few years against failure. Even though, the professor agrees with that the newly-founded companies have a higher risk of failure but she suggests a third method. She claims that the people can buy independent companies from their previous owners which has shown twice the success rate to the newly-founded companies according to the recent research.
Grammar and spelling errors:
Line 1, column 322, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...name and to pay a percent of the sales. The professor, however, cast doubt on the t...
^^^
Transition Words or Phrases used:
but, first, however, if, second, so, third, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 15.0 7.30242825607 205% => Less conjunction wanted
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1783.0 1373.03311258 130% => OK
No of words: 346.0 270.72406181 128% => OK
Chars per words: 5.15317919075 5.08290768461 101% => OK
Fourth root words length: 4.31289638616 4.04702891845 107% => OK
Word Length SD: 2.60191382669 2.5805825403 101% => OK
Unique words: 180.0 145.348785872 124% => OK
Unique words percentage: 0.520231213873 0.540411800872 96% => OK
syllable_count: 531.9 419.366225166 127% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 34.0 21.2450331126 160% => The Avg. Sentence Length is relatively long.
Sentence length SD: 67.407714692 49.2860985944 137% => OK
Chars per sentence: 178.3 110.228320801 162% => OK
Words per sentence: 34.6 21.698381199 159% => OK
Discourse Markers: 4.8 7.06452816374 68% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254687538002 0.272083759551 94% => OK
Sentence topic coherence: 0.103513271289 0.0996497079465 104% => OK
Sentence topic coherence SD: 0.0577123584564 0.0662205650399 87% => OK
Paragraph topic coherence: 0.154135584476 0.162205337803 95% => OK
Paragraph topic coherence SD: 0.0607982449525 0.0443174109184 137% => OK
Essay readability:
automated_readability_index: 20.1 13.3589403974 150% => OK
flesch_reading_ease: 45.43 53.8541721854 84% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 15.4 11.0289183223 140% => OK
coleman_liau_index: 13.18 12.2367328918 108% => OK
dale_chall_readability_score: 8.88 8.42419426049 105% => OK
difficult_words: 78.0 63.6247240618 123% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 15.6 10.498013245 149% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.