Many people dream of owning their own business but are afraid of the risks Instead of starting a new business however one can buy a franchise A franchise is a license issued by a large usually well known company to a small business owner Under the

In the reading passage, the author introduces a less risky way to start a business, which is franchising. Franchising is defined in the text as getting a licence from a big company to use their name and services, so that small businesses can benefit. On the other hand, the lecturer contrasts the author with their reasons. Here are those contradictions.

First of all, reading explains how hard it is to find reliable good suppliers for new businesses, instead they would contact suppliers that franchised companies prefer. Whereas, the lecturer points out a study which showed big companies are forcing franchises to buy only specific products from specific suppliers, whose products are overpriced. Although they could buy cheaper, but equivalent, products from other suppliers, companies won’t allow them. Hence, small businesses would end up not earning much.

Secondly, the author was encouraging franchising with lower cost for advertisements. In contrast, the woman in the lecture argued that those advertisements promote the brand name and their own products, not specifically their business. In fact, they would benefit very little from these advertisements.

Lastly, security was discussed in the passage. Although the author was convinced that it would be less risky to get a franchise license than starting a new business, the lecturer disagreed with this. She mentioned that there is an alternative option for who wants to start a new business, which is buying an established, independent company. Furthermore, she supported her claim by explaining that the success rate of companies is twice as much as other companies.

Overall, where the reading passage encourages franchising, the lecturer disagrees with them.

Votes
Average: 8.1 (1 vote)
Essay Categories

Transition Words or Phrases used:
but, first, furthermore, hence, if, lastly, second, secondly, so, whereas, in contrast, in fact, first of all, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 24.0 22.412803532 107% => OK
Preposition: 26.0 30.3222958057 86% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1477.0 1373.03311258 108% => OK
No of words: 268.0 270.72406181 99% => OK
Chars per words: 5.51119402985 5.08290768461 108% => OK
Fourth root words length: 4.04607285448 4.04702891845 100% => OK
Word Length SD: 2.99885578165 2.5805825403 116% => OK
Unique words: 160.0 145.348785872 110% => OK
Unique words percentage: 0.597014925373 0.540411800872 110% => OK
syllable_count: 432.0 419.366225166 103% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK

Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.1821071674 49.2860985944 90% => OK
Chars per sentence: 92.3125 110.228320801 84% => OK
Words per sentence: 16.75 21.698381199 77% => OK
Discourse Markers: 8.0 7.06452816374 113% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 10.0 4.33554083885 231% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.200852786582 0.272083759551 74% => OK
Sentence topic coherence: 0.0579528394017 0.0996497079465 58% => OK
Sentence topic coherence SD: 0.0563843097794 0.0662205650399 85% => OK
Paragraph topic coherence: 0.0994283212219 0.162205337803 61% => OK
Paragraph topic coherence SD: 0.0575938051889 0.0443174109184 130% => OK

Essay readability:
automated_readability_index: 12.9 13.3589403974 97% => OK
flesch_reading_ease: 55.24 53.8541721854 103% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.5 11.0289183223 86% => OK
coleman_liau_index: 14.38 12.2367328918 118% => OK
dale_chall_readability_score: 8.79 8.42419426049 104% => OK
difficult_words: 74.0 63.6247240618 116% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?

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Rates: 81.6666666667 out of 100
Scores by essay e-grader: 24.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.