Many people dream of owning their own business but are afraid
of the risks. Instead of starting a new business, however, one can
buy a franchise. A franchise is a license issued by a large, usually
well-known, company to a small business owner. Under the license,
the owner acquires the right to use the company’s brand name and
agrees to sell its products. In return, the franchising company
receives a percent of the sales.
A major problem for first-time business owners is finding reliable
suppliers of the goods and services they need: equipment, raw
materials, maintenance, etc. It is easy to choose the wrong
supplier, and doing so can be costly. Buying a franchise eliminates
much of this problem. Most franchising companies have already
found reliable suppliers, and franchise contracts typically specify
which suppliers are to be used. This protects franchise owners from
the risk of serious losses.
Another advantage of a franchise is that it can save a new
business a lot of money on advertising. Advertising one’s product to
potential customers is a crucial factor in a business’s success. A
franchise owner, however, sells an already popular and recognized
brand and also gets the benefit of sophisticated and expensive
advertising paid by the parent company.
Finally, a franchise offers more security than starting an
independent (nonfranchise) business. The failure rate for starting
independent businesses is very high during the first few years; the
failure rate for starting franchises is much lower. Finding one’s own
way in today’s competitive business environment is difficult, and
buying a franchise allows an inexperienced business owner to use
a proven business model.
The reading and writing both discusses about ways of initiating a new business.it is then narrowed down a particular type of business which is known as franchise. The reading provides reasons in favour of acquiring a franchise while the person in the conversation rebut the points given the passage by providing evidence against it.
Firstly, The articles suggests that the owning a franchise mitigates the problem of finding reliable food suppliers while the person speaking refutes this claim by stating that the owner are forced to buy from a specified vendor, furthermore he explains that even if similar quality goods are available in the market at a lesser price the owner do not have choice. In this fashion the speaker finds the flaw in the reason given by article.
Secondly, The reading elaborates the advantages investing of advertising in the industry. As the franchise does the marketing the franchise does not have to waste their money. The conversation argues against this point by stating that the company advertises for their brand in general and not the franchise. Moreover it present that the customer will not be attracted to a particular franchise and also it does not present reason for it. then he goes on explaining that more efficient marketing can be done with even half of the amount that is supplied to the franchise.
Finally, The article talks about the higher success rate of a franchise compared to individual business which are initiated then further exemplifies by considering statistical data.The conversation rejects the argument presented by stating even a better solution that is by buying an already established organization. In addition they say that the success ratio of already incorporated business is quadruple times larger than the franchise model.
In conclusion, The author of passage present points in favour of the franchise way of business while the fellow speaking rebut the arguments presented by giving evidence against it.
Grammar and spelling errors:
Line 9, column 91, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...vesting of advertising in the industry. As the franchise does the marketing the fr...
^^
Line 9, column 309, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...brand in general and not the franchise. Moreover it present that the customer will not b...
^^^^^^^^
Line 9, column 321, Rule ID: IT_VBZ[1]
Message: Did you mean 'presents'?
Suggestion: presents
...eral and not the franchise. Moreover it present that the customer will not be attracted...
^^^^^^^
Line 13, column 182, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...plifies by considering statistical data.The conversation rejects the argument prese...
^^^
Line 13, column 322, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[2]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: addition,
...an already established organization. In addition they say that the success ratio of alre...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, if, moreover, second, secondly, so, then, while, in addition, in conclusion, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 45.0 30.3222958057 148% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1682.0 1373.03311258 123% => OK
No of words: 318.0 270.72406181 117% => OK
Chars per words: 5.2893081761 5.08290768461 104% => OK
Fourth root words length: 4.22286093782 4.04702891845 104% => OK
Word Length SD: 2.80930273835 2.5805825403 109% => OK
Unique words: 166.0 145.348785872 114% => OK
Unique words percentage: 0.522012578616 0.540411800872 97% => OK
syllable_count: 523.8 419.366225166 125% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 26.0 21.2450331126 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 85.7918589119 49.2860985944 174% => OK
Chars per sentence: 140.166666667 110.228320801 127% => OK
Words per sentence: 26.5 21.698381199 122% => OK
Discourse Markers: 11.3333333333 7.06452816374 160% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148263828747 0.272083759551 54% => OK
Sentence topic coherence: 0.0522417631252 0.0996497079465 52% => OK
Sentence topic coherence SD: 0.0392683490653 0.0662205650399 59% => OK
Paragraph topic coherence: 0.0785012842738 0.162205337803 48% => OK
Paragraph topic coherence SD: 0.0159535998065 0.0443174109184 36% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.7 13.3589403974 125% => OK
flesch_reading_ease: 45.09 53.8541721854 84% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 13.7 12.2367328918 112% => OK
dale_chall_readability_score: 8.85 8.42419426049 105% => OK
difficult_words: 79.0 63.6247240618 124% => OK
linsear_write_formula: 19.0 10.7273730684 177% => OK
gunning_fog: 12.4 10.498013245 118% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 83.3333333333 out of 100
Scores by essay e-grader: 25.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.