The reading and the lecture both discuss Franchise and new business owners. While the reading claims that franchise has many advantages over owning a business, the lecturer refutes this and states that the disadvantages of franchise outweigh its advantages.
The reading and the lecture both discuss franchise and new business owners. While the reading claims that franchise has many advantages over owning a business, the lecturer refutes this and states that the disadvantages of franchise outweigh its advantages.
first of all, the reading claims that franchise contracts specify which supplies to be used. Therefore, the risk of choosing the wrong material which might be costly is diminished. However, the lecture challenges this claim saying that contracts force franchise company to buy overpriced materials and supplies. According to the professor, franchise owners are not allowed to purchase supplies and raw materials which are not specified in the contract even though they are equivalent materials and on the top of that low- priced.
In addition, the reading asserts that franchise saves a new establishing business a huge amount of money. For the reason, that franchise sells an already popular brand and get the benefit of expensive advertising paid by the parent company. On the other hand, the lecturer casts doubt on this advantage saying that franchise pays 6 percent of the sum of total sales on an advertisement which is very expensive. Furthermore, the professor explains that parent company spend money to advertise the whole brand and the company in general and not to specify a particular franchise. Consequently, the franchise will have very little benefits, not even half to what independent business makes.
Moreover, the reading contends that the franchise provides secure business and lower failure rate especially in the first few years, unlike nonfranchise business. The lecturer argues by pointing studies show that independent business owners have more chance to be successful within the first two or three years compared to the franchise.
Grammar and spelling errors:
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...f franchise outweigh its advantages. first of all, the reading claims that franchi...
^^^^^
Transition Words or Phrases used:
consequently, first, furthermore, however, if, moreover, so, therefore, while, in addition, in general, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 11.0 7.30242825607 151% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 29.0 30.3222958057 96% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1542.0 1373.03311258 112% => OK
No of words: 284.0 270.72406181 105% => OK
Chars per words: 5.42957746479 5.08290768461 107% => OK
Fourth root words length: 4.10515524023 4.04702891845 101% => OK
Word Length SD: 2.79044797138 2.5805825403 108% => OK
Unique words: 157.0 145.348785872 108% => OK
Unique words percentage: 0.552816901408 0.540411800872 102% => OK
syllable_count: 469.8 419.366225166 112% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 41.5092489872 49.2860985944 84% => OK
Chars per sentence: 118.615384615 110.228320801 108% => OK
Words per sentence: 21.8461538462 21.698381199 101% => OK
Discourse Markers: 10.3846153846 7.06452816374 147% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.520114214432 0.272083759551 191% => OK
Sentence topic coherence: 0.198997691 0.0996497079465 200% => OK
Sentence topic coherence SD: 0.224350170291 0.0662205650399 339% => The coherence between sentences is low.
Paragraph topic coherence: 0.376566615167 0.162205337803 232% => OK
Paragraph topic coherence SD: 0.338183697142 0.0443174109184 763% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.1 13.3589403974 113% => OK
flesch_reading_ease: 41.7 53.8541721854 77% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 14.21 12.2367328918 116% => OK
dale_chall_readability_score: 9.13 8.42419426049 108% => OK
difficult_words: 80.0 63.6247240618 126% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.