n an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Last try:02/12/2020 22:27Word Count: 321
In the lecture, the professor asserts that there is a good reason for Americans to seek eco-certified wood and they will eventually adopt the ecologically friendly practice to receive eco-certification. This casts doubt on the reading, which claims that it is unlikely that wood companies in the United States will do the same, for many reasons.
First and foremost, The speaker argues that American customers do not treat all advertising the same. In fact, because they distinguish between advertising made by companies owning the product and advertising by independent certification agencies, they trust independent international organizations, Americans who are eco-minded are likely to favor the value of eco-certified wood for its international trustworthy. This challenges the text, which posits that American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certified label.
Second, the lecturer proclaims that studies have shown that price is not the only determining factor for consumers to buy certified products. Indeed, because if the price difference between eco-certified and uncertified wood is very small like 5%, it would not be a significant factor in choosing between product, and it is more likely that Americans will value the environment, and acquire eco-certified products. This opposes the reading, which declares that American wood companies will prefer to keep their low prices rather than acquire eco-certification.
Finally, the professor says US wood companies pay attention not only to foreign customers but also to foreign competitions. In fact, because if Americans were slow in capturing foreign companies, the American market will be soon crowding in these firms, which offer certified wood rather than domestic companies. So, there is a good chance that US citizens will be more interested in eco-certified wood. In controversy, the article asserts that American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the lecture, the professor asserts th...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...will do the same, for many reasons. First and foremost, The speaker argues t...
^^^^^
Line 3, column 316, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... international organizations, Americans who are eco-minded are likely to favor the valu...
^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tention to the eco-certified label. Second, the lecturer proclaims that stud...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ther than acquire eco-certification. Finally, the professor says US wood comp...
^^^^^
Transition Words or Phrases used:
also, but, finally, first, if, second, so, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 18.0 12.0772626932 149% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1787.0 1373.03311258 130% => OK
No of words: 321.0 270.72406181 119% => OK
Chars per words: 5.56697819315 5.08290768461 110% => OK
Fourth root words length: 4.23278547379 4.04702891845 105% => OK
Word Length SD: 3.1730803294 2.5805825403 123% => OK
Unique words: 165.0 145.348785872 114% => OK
Unique words percentage: 0.514018691589 0.540411800872 95% => OK
syllable_count: 558.9 419.366225166 133% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 26.0 21.2450331126 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.4065366416 49.2860985944 129% => OK
Chars per sentence: 148.916666667 110.228320801 135% => OK
Words per sentence: 26.75 21.698381199 123% => OK
Discourse Markers: 4.16666666667 7.06452816374 59% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338750414362 0.272083759551 125% => OK
Sentence topic coherence: 0.142678984443 0.0996497079465 143% => OK
Sentence topic coherence SD: 0.0958008829899 0.0662205650399 145% => OK
Paragraph topic coherence: 0.236743115014 0.162205337803 146% => OK
Paragraph topic coherence SD: 0.0286473833593 0.0443174109184 65% => OK
Essay readability:
automated_readability_index: 18.2 13.3589403974 136% => OK
flesch_reading_ease: 36.63 53.8541721854 68% => OK
smog_index: 13.0 5.55761589404 234% => Smog_index is high.
flesch_kincaid_grade: 14.6 11.0289183223 132% => OK
coleman_liau_index: 15.32 12.2367328918 125% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 69.0 63.6247240618 108% => OK
linsear_write_formula: 17.0 10.7273730684 158% => OK
gunning_fog: 12.4 10.498013245 118% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.