For some, owning one’s own business is the essence of the American dream. However, many paths to
owning a business are fraught with financial danger. Starting a new business, or buying an existing
business, is a risky proposition. The amount of investment required is often more than people can afford to
lose, so the failure of a business could result in financial ruin.
There is a solution that can help tremendously: licensing a product or technology from another company,
and using that license to build products or provide services for sale. Under licensing, one business pays a fee
for permission to sell another business’s products. This allows new business owners to avoid many common
expenses, such as research and development, developing intellectual property protection, legal expenses, etc.
By licensing an established product or service that consumers already recognize, the licensee can quickly
begin filling a preexisting demand. This can be crucial for small businesses that have neither the money nor
the time to develop a full-fledged marketing campaign for their new products. Many such small businesses
need to earn a profit quickly in order to survive, while a marketing campaign can take a long time to yield
benefits.
Another significant advantage of licensing is the flexibility it provides. For a small company with multiple
licenses, it is usually fairly easy to increase production on products or services that are selling well and to
decrease or abandon poorly selling products or services. Also, when license terms expire, the licensee can
choose whether to keep the license based on whether it has been profitable thus far. If a product is not
profitable, the licensee has only lost the cost of the license, not the much larger cost of developing the
product or service in the first place
The reading and lecture are both about licensing a product or technology from another company. The author argues that starting a new business or buying an existing business is risk preposition. However, the lecturer refutes the claim of the author. He is of the opinion that investment always comes with risky factor so, one cannot point out only starting a new business as well as merger/acquisition is a risky proposition. The lecturer cast doubt on the main point in the reading by providing three reasons.
To begin with, The author stated that By licensing an established product or services that consumer already recognizes, the licensee can quickly begin filing a preexisting demand. Howbeit, the lecturer rebut this by mentioning that as per new reports, licensing a new product is one of the factor of large expenses and less profit reason being a high fixed cost.
Secondly, According to the reading, the significant advantage of licensing is flexibility. Nevertheless, the argument is challenged by the lecturer that Many licensing contracts come with many restrictions that it is impossible for the licensee to cancel the agreement before the expiration of the term. Moreover, he also stated that such restrictions put a burden in such a way that licensee feels very difficult to repay the licensee amount in a periodic way.
Finally, the author posits that licensing a product or technology from another country company is good for small business. Nonetheless, the lecturer believes that such contract had so many restriction clauses that it is very difficult for small business to earn a smarter profit in order to survive. he also stated that such restriction includes that licensee is not allowed to do other businesses other than selling a licensing product say for 20 years.
Grammar and spelling errors:
Line 5, column 444, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a periodic way" with adverb for "periodic"; eg, "in a hasty manner" with "hastily".
... difficult to repay the licensee amount in a periodic way. Finally, the author posits that lic...
^^^^^^^^^^^^^^^^^
Line 7, column 301, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...n a smarter profit in order to survive. he also stated that such restriction inclu...
^^
Transition Words or Phrases used:
also, but, finally, however, if, moreover, nevertheless, nonetheless, second, secondly, so, well, as well as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1510.0 1373.03311258 110% => OK
No of words: 292.0 270.72406181 108% => OK
Chars per words: 5.17123287671 5.08290768461 102% => OK
Fourth root words length: 4.13376432452 4.04702891845 102% => OK
Word Length SD: 2.9219614791 2.5805825403 113% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.52397260274 0.540411800872 97% => OK
syllable_count: 468.9 419.366225166 112% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 46.8785412864 49.2860985944 95% => OK
Chars per sentence: 116.153846154 110.228320801 105% => OK
Words per sentence: 22.4615384615 21.698381199 104% => OK
Discourse Markers: 9.46153846154 7.06452816374 134% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.194164462172 0.272083759551 71% => OK
Sentence topic coherence: 0.0701150839307 0.0996497079465 70% => OK
Sentence topic coherence SD: 0.0765614199714 0.0662205650399 116% => OK
Paragraph topic coherence: 0.114933739932 0.162205337803 71% => OK
Paragraph topic coherence SD: 0.0682459664254 0.0443174109184 154% => OK
Essay readability:
automated_readability_index: 14.2 13.3589403974 106% => OK
flesch_reading_ease: 49.15 53.8541721854 91% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 13.0 12.2367328918 106% => OK
dale_chall_readability_score: 8.57 8.42419426049 102% => OK
difficult_words: 71.0 63.6247240618 112% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 68.3333333333 out of 100
Scores by essay e-grader: 20.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.