The reading and the lecture are both about the decision of ecocertification of american wood companies. The author of the passage believes that wood companies in united States will not be issuing ecofriendly certificate from the international organisation. However, the lecturer casts doubts in the claims stated by the author. He states that in the event of sustaining forest american wood firms will seek the ecocertification.
Firstly, the author of the reading notes that since the american consumers generally are not too much bothered about the advertisement claims they would not value the ecocertificated labels. The lecturer challenges this statement. He argues that customers in united states are concerned about the claims made by the trustworthy international consumer agency and has held lot of belief in them. As a result, they would distinguish between the claims made by them and other regular agency offering the product.
Secondly, the author mentions that the product becomes costly when its certified and eventually the customers are would choose cheaper uncertified wood product. Therefore, the companies would not prefer to get certified. The lecturer rebuts this by revealing from a study which found that price alone is considered when there are two products in the market are being merchandised. Moreover, he asserts that price is just five percent lesser than uncertified one which does not make any significant difference.
Finally, the author posits that with regard to American wood companies certification makes sense only when the product is marketed abroad. But most of the product is sold in domestic market itself they do not need to get certified. The lecturer contradicts this statement. He points out that ecocertified product when entered into american markets from abroad it will create competition in the market for the domestic product. Thus, the native companies will get certified without any delay in order to ensure that their position is not lowered in the business.
Grammar and spelling errors:
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Message: Possible typo: you repeated a whitespace
Suggestion:
The reading and the lecture are both abo...
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Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...irms will seek the ecocertification. Firstly, the author of the reading notes...
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Line 3, column 102, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nce the american consumers generally are not too much bothered about the advertis...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r regular agency offering the product. Secondly, the author mentions that the p...
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Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s not make any significant difference. Finally, the author posits that with reg...
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Line 5, column 74, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...osits that with regard to American wood companies certification makes sense only when the...
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Transition Words or Phrases used:
but, finally, first, firstly, however, if, moreover, second, secondly, so, therefore, thus, as a result, with regard to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 1702.0 1373.03311258 124% => OK
No of words: 316.0 270.72406181 117% => OK
Chars per words: 5.38607594937 5.08290768461 106% => OK
Fourth root words length: 4.21620550194 4.04702891845 104% => OK
Word Length SD: 2.8996253674 2.5805825403 112% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.53164556962 0.540411800872 98% => OK
syllable_count: 532.8 419.366225166 127% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.185124867 49.2860985944 90% => OK
Chars per sentence: 100.117647059 110.228320801 91% => OK
Words per sentence: 18.5882352941 21.698381199 86% => OK
Discourse Markers: 7.0 7.06452816374 99% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.415801869407 0.272083759551 153% => OK
Sentence topic coherence: 0.125119924147 0.0996497079465 126% => OK
Sentence topic coherence SD: 0.0779617507499 0.0662205650399 118% => OK
Paragraph topic coherence: 0.24216381599 0.162205337803 149% => OK
Paragraph topic coherence SD: 0.0630119625526 0.0443174109184 142% => OK
Essay readability:
automated_readability_index: 13.3 13.3589403974 100% => OK
flesch_reading_ease: 44.75 53.8541721854 83% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 13.98 12.2367328918 114% => OK
dale_chall_readability_score: 8.88 8.42419426049 105% => OK
difficult_words: 87.0 63.6247240618 137% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.