The article and the lecture are both about the eco-certification of wood companies by an international organization so as to encourage ecofriendly forestry practices. The article claims that wood companies in USA will not adopt these ecofriendly practices so as to get the eco-certification and gives three reasons. The lecturer disagrees with the article and refutes all the reasons.
Firstly, the author mentions that American customers do not have much trust in advertisements so they would not have trust in eco-certification as well. The lecture challenges this statement by saying that American customers do not trust advertisements which are claimed by their own companies but they find the certification issued by independent organization trustworthy.
Secondly, the author tells us that wood companies have to spend more money in order to receive certification as a result they would have to increase their prices which would not be liked by American customers. The lecturer contradicts this by elaborating that studies have shown that when there is small differences in prices of different product choices available, then American customers consider other factors too. He argues that wood companies with their certified products would be preferred by customers as there would be only about 5% hike in prices.
Thirdly, the author explains that American companies usually sell most of their products to American customers so they are not interested to get eco-certification so as to keep up with the development in the rest of world. The lecturer rebuts this argument. He puts forth the idea that getting eco-certification would attract foreign companies to America which would help American companies to expand their businesses.
In conclusion, the lecturer casts doubt on all the claims made in the article.
Grammar and spelling errors:
Line 1, column 117, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...panies by an international organization so as to encourage ecofriendly forestry practice...
^^^^^^^^
Line 1, column 257, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...l not adopt these ecofriendly practices so as to get the eco-certification and gives thr...
^^^^^^^^
Line 1, column 317, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...-certification and gives three reasons. The lecturer disagrees with the article and...
^^^
Line 10, column 164, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...not interested to get eco-certification so as to keep up with the development in the res...
^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, second, secondly, so, then, third, thirdly, well, as to, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 25.0 22.412803532 112% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1556.0 1373.03311258 113% => OK
No of words: 283.0 270.72406181 105% => OK
Chars per words: 5.49823321555 5.08290768461 108% => OK
Fourth root words length: 4.10153676581 4.04702891845 101% => OK
Word Length SD: 3.24207594755 2.5805825403 126% => OK
Unique words: 138.0 145.348785872 95% => More unique words wanted.
Unique words percentage: 0.487632508834 0.540411800872 90% => More unique words wanted or less content wanted.
syllable_count: 479.7 419.366225166 114% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 59.6253930805 49.2860985944 121% => OK
Chars per sentence: 129.666666667 110.228320801 118% => OK
Words per sentence: 23.5833333333 21.698381199 109% => OK
Discourse Markers: 9.0 7.06452816374 127% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 9.0 4.45695364238 202% => Less negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.473124602368 0.272083759551 174% => OK
Sentence topic coherence: 0.179893159168 0.0996497079465 181% => OK
Sentence topic coherence SD: 0.100479065269 0.0662205650399 152% => OK
Paragraph topic coherence: 0.244588133036 0.162205337803 151% => OK
Paragraph topic coherence SD: 0.121594395492 0.0443174109184 274% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.3 13.3589403974 122% => OK
flesch_reading_ease: 39.67 53.8541721854 74% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 14.92 12.2367328918 122% => OK
dale_chall_readability_score: 8.18 8.42419426049 97% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.