The article and lecture debate over whether certification to wood companies are benificial in attracting the customer or not.The article claims that certification doesn't make much difference to companies to attract their customer base. However, professor in the lecture posits that there are benifits to companies by seeking certification and refutes each of the reasons given by article.
First, the reading states that the American consumers do not trust advertising and hence they don't pay attention to advertisement. But, professor refutes this point by saying that consumers do not treat all the advertisement as equal. They do distinguish between normal advertisment and that of company which claims to have ecocertification. They are aware of the benifits of eco friendly products and do trust companies that claim to have these certification.
Second,the reading posits that ecocertified products are costly and consumers prefer to go with cheaper products. However, professor asserts that consumers definetly care about cost if difference costs of same product by two companies is very high. Let's say if there is 5% difference in cost of product that is ecocertified and normal product, then consumers definetly chose ecocertified product irrespective of the price. After all, American consumers care about preserving the environment and protecting the eco system.
Third, according to reading, the claim that American wood companies have compete with international goods doesn't make sense since they have huge local consumer base. But, professor opposes this point by saying that companies have to concentrate on wood bussiness. He states if they do not keep up with the standards of international companies, then consumers who are inclined towards ecocertified products would go imported products. As a result, they are going to lose their market share. Hence, it is important for companies to ecocertify their products not for exports but to sustain their customer base.
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Grammar and spelling errors:
Line 1, column 126, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
...icial in attracting the customer or not.The article claims that certification doesn...
Line 1, column 164, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
...t.The article claims that certification doesnt make much difference to companies to at...
Line 3, column 95, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
...do not trust advertising and hence they dont pay attention to advertisement. But, pr...
Line 3, column 441, Rule ID: THIS_NNS
Message: Did you mean 'this certification' or 'these certifications'?
Suggestion: this certification; these certifications
...d do trust companies that claim to have these certification. Second,the reading posits that ecoc...
Line 5, column 7, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...m to have these certification. Second,the reading posits that ecocertified produc...
Line 5, column 250, Rule ID: LETS_LET
Message: Did you mean 'Let's'?
... product by two companies is very high. Lets say if there is 5% difference in cost ...
Line 5, column 273, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
...es is very high. Lets say if there is 5% difference in cost of product that is ec...
Line 7, column 74, Rule ID: HAVE_PART_AGREEMENT
Message: Use past participle here: 'competed'.
...claim that American wood companies have compete with international goods doesnt make se...
Line 7, column 107, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
...s have compete with international goods doesnt make sense since they have huge local c...
Transition Words or Phrases used:
but, first, hence, however, if, second, so, then, third, after all, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 1.0 5.04856512141 20% => OK
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1688.0 1373.03311258 123% => OK
No of words: 304.0 270.72406181 112% => OK
Chars per words: 5.55263157895 5.08290768461 109% => OK
Fourth root words length: 4.17559525986 4.04702891845 103% => OK
Word Length SD: 3.01528309334 2.5805825403 117% => OK
Unique words: 153.0 145.348785872 105% => OK
Unique words percentage: 0.503289473684 0.540411800872 93% => More unique words wanted or less content wanted.
syllable_count: 524.7 419.366225166 125% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 41.5009504577 49.2860985944 84% => OK
Chars per sentence: 112.533333333 110.228320801 102% => OK
Words per sentence: 20.2666666667 21.698381199 93% => OK
Discourse Markers: 5.26666666667 7.06452816374 75% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 9.0 4.19205298013 215% => Less language errors wanted.
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.469685014551 0.272083759551 173% => OK
Sentence topic coherence: 0.157490123937 0.0996497079465 158% => OK
Sentence topic coherence SD: 0.0655107645021 0.0662205650399 99% => OK
Paragraph topic coherence: 0.27717695421 0.162205337803 171% => OK
Paragraph topic coherence SD: 0.0795544693907 0.0443174109184 180% => OK
automated_readability_index: 14.8 13.3589403974 111% => OK
flesch_reading_ease: 42.72 53.8541721854 79% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 14.91 12.2367328918 122% => OK
dale_chall_readability_score: 7.95 8.42419426049 94% => OK
difficult_words: 64.0 63.6247240618 101% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.