The reading and the lecture discuss the wood eco-certification which has a friendly impact on the environment, and also worldwide companies have been adopting it. The author believes that the United States is not doing the same because it is not beneficial for the country’s companies. The professor brings into question the claims made in the article. He considers that there are good reasons somewhat US’s companies would eventually get this certification.
First, the author comes up with the idea that American consumers are overwhelmed and do not rely too much on advertising, as a result, they would not be interested in an eco-certification label. However, the lecturer argues that consumers in the US do treat business’ advertising in the same way, for example, if independent agencies had this certification, their consumers would be attracted.
Second, the author states that uncertified wood will be cheaper than the eco-certified because business should spend money to be examined by a certification agency, so their products will suffer an increase in the price. Therefore, people will not be encouraged to buy the products. The professor rebuts this argument by pointing out that the consumers take care about the price and also the product itself, for this reason, as the price will not change more than 5% consumers will be more convinced by certified products than uncertified ones.
Finally, the author contends that the certification will not be successful because the US does not market products internationally, and most of the business movement inside of US, so there is no need to certify the products as international companies. The professor, on the other hand, posits that the United States could go into a foreign competition if they had eco-certification. And another advantage that the lecturer mentions is that the US market could be benefited from the international slow capture offering wood rather than keep it domesticated.
Grammar and spelling errors:
Line 1, column 292, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...icial for the country's companies. The professor brings into question the clai...
^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, second, so, therefore, for example, as a result, in the same way, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 10.4613686534 143% => OK
Auxiliary verbs: 13.0 5.04856512141 257% => Less auxiliary verb wanted.
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 28.0 22.412803532 125% => Less pronouns wanted
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1672.0 1373.03311258 122% => OK
No of words: 312.0 270.72406181 115% => OK
Chars per words: 5.35897435897 5.08290768461 105% => OK
Fourth root words length: 4.20279927342 4.04702891845 104% => OK
Word Length SD: 3.22610443657 2.5805825403 125% => OK
Unique words: 170.0 145.348785872 117% => OK
Unique words percentage: 0.544871794872 0.540411800872 101% => OK
syllable_count: 521.1 419.366225166 124% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 26.0 21.2450331126 122% => The Avg. Sentence Length is relatively long.
Sentence length SD: 63.4203349793 49.2860985944 129% => OK
Chars per sentence: 139.333333333 110.228320801 126% => OK
Words per sentence: 26.0 21.698381199 120% => OK
Discourse Markers: 10.25 7.06452816374 145% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.400031134649 0.272083759551 147% => OK
Sentence topic coherence: 0.129772923469 0.0996497079465 130% => OK
Sentence topic coherence SD: 0.0699863025835 0.0662205650399 106% => OK
Paragraph topic coherence: 0.226715524283 0.162205337803 140% => OK
Paragraph topic coherence SD: 0.0494802300771 0.0443174109184 112% => OK
Essay readability:
automated_readability_index: 16.8 13.3589403974 126% => OK
flesch_reading_ease: 36.63 53.8541721854 68% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.6 11.0289183223 132% => OK
coleman_liau_index: 14.1 12.2367328918 115% => OK
dale_chall_readability_score: 8.82 8.42419426049 105% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 12.4 10.498013245 118% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.