A common marketing strategy for big companies is to introduce various offers and discounts. However, these strategies may have impact on their reputation. What are some of the impacts?
In these days, people often take a variety of viewpoints when it comes to most daily life issues. To give an illustration, while many people believe that the introduction of various offers and discounts can have impact on companies’ reputation, others hold the opinion that this is not the case. This essay offers some insights in favor of the former outlook.
There are numerous reliable grounds to support the belief that various offers and discounts can have positive effect on the companies’ business and image. First and foremost, low prices and bundle offers would attract more and more customers and therefore, boost sales and profits for the company. This is true especially for those coming from low income family because they can purchase for many essential items within a limited budget. Without these promotions, it can be argued that firms’ reputation would decline since they do not have many customers.
In addition, ample evidence from a number of studies also suggest that discounts and offers help strengthen companies’ reputation provided that the quality of their products are maintained. There is no doubt that consumers would opt for decent products and services at an affordable price and such promotions are the key to gain buyers’ awareness and trust. To give an illustration, it is commonplace to see many manufacturers offer appealing deals for their new products in exchange for potential customers and reputation.
In conclusion, from the above analysis, it is obvious that the introduction of various offers and discounts can have effect on companies’ reputation.
Transition Words or Phrases used:
also, first, if, look, so, then, therefore, while, in addition, in conclusion, no doubt
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.5418719212 85% => OK
Auxiliary verbs: 8.0 6.10837438424 131% => OK
Conjunction : 14.0 8.36945812808 167% => OK
Relative clauses : 9.0 5.94088669951 151% => OK
Pronoun: 22.0 20.9802955665 105% => OK
Preposition: 28.0 31.9359605911 88% => OK
Nominalization: 9.0 5.75862068966 156% => OK
Performance on vocabulary words:
No of characters: 1380.0 1207.87684729 114% => OK
No of words: 255.0 242.827586207 105% => OK
Chars per words: 5.41176470588 5.00649968141 108% => OK
Fourth root words length: 3.99608801488 3.92707691288 102% => OK
Word Length SD: 2.99183561609 2.71678728327 110% => OK
Unique words: 145.0 139.433497537 104% => OK
Unique words percentage: 0.56862745098 0.580463131201 98% => OK
syllable_count: 427.5 379.143842365 113% => OK
avg_syllables_per_word: 1.7 1.57093596059 108% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.6157635468 108% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 1.0 1.71428571429 58% => OK
Conjunction: 0.0 0.931034482759 0% => OK
Preposition: 7.0 3.65517241379 192% => OK
Performance on sentences:
How many sentences: 11.0 12.6551724138 87% => OK
Sentence length: 23.0 20.5024630542 112% => OK
Sentence length SD: 38.8382958321 50.4703680194 77% => OK
Chars per sentence: 125.454545455 104.977214359 120% => OK
Words per sentence: 23.1818181818 20.9669160288 111% => OK
Discourse Markers: 7.90909090909 7.25397266985 109% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 5.0 6.9802955665 72% => OK
Sentences with negative sentiment : 2.0 2.75862068966 72% => OK
Sentences with neutral sentiment: 4.0 2.91625615764 137% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.211213509592 0.242375264174 87% => OK
Sentence topic coherence: 0.0832386355822 0.0925447433944 90% => OK
Sentence topic coherence SD: 0.0494349328206 0.071462118173 69% => OK
Paragraph topic coherence: 0.138117331648 0.151781067708 91% => OK
Paragraph topic coherence SD: 0.0252074764765 0.0609392437508 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.6 12.6369458128 123% => OK
flesch_reading_ease: 39.67 53.1260098522 75% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 13.4 10.9458128079 122% => OK
coleman_liau_index: 14.39 11.5310837438 125% => OK
dale_chall_readability_score: 9.24 8.32886699507 111% => OK
difficult_words: 72.0 55.0591133005 131% => OK
linsear_write_formula: 11.0 9.94827586207 111% => OK
gunning_fog: 11.2 10.3980295567 108% => OK
text_standard: 11.0 10.5123152709 105% => OK
What are above readability scores?
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Rates: 80.0 out of 100
Scores by essay e-grader: 72.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.