Prompt: "The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.' Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
Television stations rely on businesses advertisements as their primary source of income. Lost contracts are typically due to lack of views, of which the cause needs to be identified. This television station has falsely concluded that their lack of late night views is solely because they decreased the time devoted to covering local news and weather.
First, there is no evidence that the decrease in views is directly caused by the lack of local news and weather reports. The decrease in television views could be because of fewer people watching TV than before. It could also be true that the decrease in views is caused by a new, competing news station. In order to accurately claim the lack of coverage for the decrease in views, the television station would need supporting evidence, such as a survey of their customers. If the customers do, in fact, proclaim that their lack of viewing is due to decreased coverage of local news and weather, this argument might hold true.
Second, the complaints that the television station received about the local news and weather could be misleading. Were there two or three letters requesting that a few more minutes be spent on local news, or was there a mob of people calling and writing to demand more weather coverage? The television station does not state what exactly the complaints were about. Maybe the customers were upset at the quality of the local news and weather report and that is why they stopped watching. If the television station produced the nature of the complaints they would have a more accurate argument towards increasing the local news and weather screen time.
Thirdly, it can not be presumed that the businesses canceled their contracts solely due to the lack of late-night views. It is certainly possible that the two companies could no longer come to a legal agreement, or that the businesses are closing down. It can only be assumed that the canceled contracts are due to lack of views if that is explicitly stated by the businesses when they canceled their contracts.
In conclusion, the television station needs to reevaluate the source of their customer's and contractor's dissatisfaction. The lack of late-night viewers may be due to various reasons, and it cannot be concluded that the decrease in local news and weather reports is the cause.
Transition Words or Phrases used:
also, first, if, may, second, so, third, thirdly, in conclusion, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.5258426966 128% => OK
Auxiliary verbs: 12.0 12.4196629213 97% => OK
Conjunction : 14.0 14.8657303371 94% => OK
Relative clauses : 15.0 11.3162921348 133% => OK
Pronoun: 31.0 33.0505617978 94% => OK
Preposition: 46.0 58.6224719101 78% => OK
Nominalization: 13.0 12.9106741573 101% => OK
Performance on vocabulary words:
No of characters: 1943.0 2235.4752809 87% => OK
No of words: 390.0 442.535393258 88% => More content wanted.
Chars per words: 4.98205128205 5.05705443957 99% => OK
Fourth root words length: 4.44391917772 4.55969084622 97% => OK
Word Length SD: 2.67353774543 2.79657885939 96% => OK
Unique words: 171.0 215.323595506 79% => More unique words wanted.
Unique words percentage: 0.438461538462 0.4932671777 89% => More unique words wanted or less content wanted.
syllable_count: 591.3 704.065955056 84% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 6.24550561798 96% => OK
Article: 6.0 4.99550561798 120% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 4.0 4.38483146067 91% => OK
Performance on sentences:
How many sentences: 18.0 20.2370786517 89% => OK
Sentence length: 21.0 23.0359550562 91% => OK
Sentence length SD: 30.798278371 60.3974514979 51% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 107.944444444 118.986275619 91% => OK
Words per sentence: 21.6666666667 23.4991977007 92% => OK
Discourse Markers: 4.5 5.21951772744 86% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 0.0 7.80617977528 0% => OK
Sentences with positive sentiment : 4.0 10.2758426966 39% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 5.13820224719 234% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249907092336 0.243740707755 103% => OK
Sentence topic coherence: 0.0986571874186 0.0831039109588 119% => OK
Sentence topic coherence SD: 0.0762213393661 0.0758088955206 101% => OK
Paragraph topic coherence: 0.159847243585 0.150359130593 106% => OK
Paragraph topic coherence SD: 0.0682110969936 0.0667264976115 102% => OK
Essay readability:
automated_readability_index: 12.9 14.1392134831 91% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.8420337079 120% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 10.3 12.1743820225 85% => OK
coleman_liau_index: 11.6 12.1639044944 95% => OK
dale_chall_readability_score: 7.84 8.38706741573 93% => OK
difficult_words: 78.0 100.480337079 78% => More difficult words wanted.
linsear_write_formula: 8.5 11.8971910112 71% => OK
gunning_fog: 10.4 11.2143820225 93% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.