The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc."A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which e

In the memo, the vice president asserts that the company can increase its profits by discontinuing the use of the Endure manufacturing process, rather use of Dura-Socks, Inc. Although the argument seems convincing at first, the lack of evidence leads me to question its validity.

First, the assumption of the vice president that Endure's durability is not considered to purchase for customers is unsound. It is undeniable that their average customer purchases new Dura-Socks every three months; however, the fact does not indicate other preferences from all customers. Despite average customers prefer new Dura-Socks, the number of purchases could be negligible. It is possible that a small number of customers would buy bigger amounts of socks than average customers because they are satisfied with the durability of Endure. If it is true, the purchases of the average customer cannot be less important for the company. Additionally, upcoming and potential customers may prefer to Endure's durability over the Dura-Socks. Thus, he needs to provide more evidence to estimate the assumptions' veracity.

Second, the vice president presumes that the result from one market can be sound enough to support his argument. Even though their customers in their largest market responded that Dura-Socks' appearance and various colors are most valuable, it cannot indicate that they will purchase these Dura-Socks in the real situation. It is plausible that they like these stylish socks but choose durable socks when they decide to buy. Even if the respondents will purchase Dura-Socks really, the trends of northeastern United States cities cannot be generalized to all their markets in other regions. It is necessary to expand the survey to more markets to buttress his argument.

Lastly, the vice president predicts that the company's profits will increase when they discontinue using the Endure process. However, the profit is complex because it is influenced by many factors such as the location and skills of employees. He hastily concludes the Dura-Socks is the only factor to improve its profits. Therefore, his assumption of increasing profits by the Dura-Socks is unproved with limited information.

In conclusion, the argument regarding stopping to use of the Endure manufacturing process is unpersuadable in many aspects. To bolster the argument, the vice president should provide more sound information.

Votes
Average: 4.8 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 2, column 111, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...its profits by discontinuing the use of the Endure manufacturing process, rather use of Du...
^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nce leads me to question its validity. First, the assumption of the vice presid...
^^^
Line 4, column 403, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...ould be negligible. It is possible that a small number of customers would buy bigger amounts of s...
^^^^^^^^^^^^^^^^^
Line 4, column 702, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'endure'.
Suggestion: Endure
...g and potential customers may prefer to Endures durability over the Dura-Socks. Thus, h...
^^^^^^^
Line 4, column 798, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'assumptions'' or 'assumption's'?
Suggestion: assumptions'; assumption's
...o provide more evidence to estimate the assumptions veracity. Second, the vice presiden...
^^^^^^^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to estimate the assumptions veracity. Second, the vice president presumes that...
^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...more markets to buttress his argument. Lastly, the vice president predicts that...
^^^
Line 8, column 105, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ll increase when they discontinue using the Endure process. However, the profit is complex...
^^^^^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...is unproved with limited information. In conclusion, the argument regarding st...
^^^
Line 10, column 58, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e argument regarding stopping to use of the Endure manufacturing process is unpersuadable ...
^^^^^^^^^^

Transition Words or Phrases used:
but, first, however, if, lastly, may, really, regarding, second, so, therefore, thus, in conclusion, such as, it is true

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 15.0 16.3942115768 91% => OK

Performance on vocabulary words:
No of characters: 2048.0 2260.96107784 91% => OK
No of words: 372.0 441.139720559 84% => More content wanted.
Chars per words: 5.50537634409 5.12650576532 107% => OK
Fourth root words length: 4.39173103935 4.56307096286 96% => OK
Word Length SD: 2.89425136208 2.78398813304 104% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.508064516129 0.468620217663 108% => OK
syllable_count: 640.8 705.55239521 91% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.1427724448 57.8364921388 62% => OK
Chars per sentence: 102.4 119.503703932 86% => OK
Words per sentence: 18.6 23.324526521 80% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.262821969073 0.218282227539 120% => OK
Sentence topic coherence: 0.0807799408497 0.0743258471296 109% => OK
Sentence topic coherence SD: 0.0550460584149 0.0701772020484 78% => OK
Paragraph topic coherence: 0.151727654252 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0402432761477 0.0628817314937 64% => OK

Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 14.68 12.5979740519 117% => OK
dale_chall_readability_score: 8.82 8.32208582834 106% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------

Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 372 350
No. of Characters: 1993 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.392 4.7
Average Word Length: 5.358 4.6
Word Length SD: 2.807 2.4
No. of Words greater than 5 chars: 167 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.579 21.0
Sentence Length SD: 7.956 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 5 5