The manager of a television channel reports that there has been a reduction in the time of coverage of local and weather news in the late-night news broadcast for the past month. Most of the complaints from the viewers received by the channel concern local and weather news. Also, the local businesses have started to cancel their advertisement contracts for the late-night broadcasts. Restoring the coverage of local and weather news in the late-night broadcast will not only attract the viewers but also will prevent more local businesses from cancelling their advertisement contracts.
The business manager of the TV station claims that restoring the time devoted to weather and local news coverage will attract more viewers while retaining the advertising revenues which are already dwindling. This argument is flawed in a number of ways.
Firstly, the manager associates the majority of viewers' concerns about the station's weather and local news coverage directly to the decision to decrease the time of weather and local news coverage in the channel's late-night shows. There is no clarity in whether the complaints so received were actually due to the reduced time of weather and news coverage. The viewers complaints may have been due to the quality of the weather and local news rather than the reduced time devotion in the late-night broadcast. Also, there is no mention on whether the dedicated time for the weather and local news has increased or decreased at other hours of the channel's news broadcasts. Also, the number of complaints in this regard have not been quantified. Without a proper quantification of the number of complaints received and the reduction in the overall broadcast time devoted to weather and local news coverage, the manager's claim is simply unfounded.
On another point, the manager assumes that the advertising contracts made by local businesses relies on the amount of time the channel devotes to weather and local news broadcast. Without a trace of evidence to support this assumption, it is futile to make such an association. For the particular association to be even considered worthy of scrutiny, the manager should present some data. A survey of the local businesses who cancelled their advertising contracts with the channel maybe a preliminary piece of evidence. It will be crucial to discriminate and isolate the effect of reducing local news coverage from the coverage of the weather news in the late-night broadcast even if another assumption that local businesses are more likely to associate their advertising investments with local news coverage was considered to be true. If a survey establishes that the local businesses had actually turned away from the channel for reasons other than local as well as weather news coverage during the late-night news braodcast, it will establish that the manager's claim is severely unwarranted.
The manager should also have presented some evidence that the late-night viewers are generally interested in local news and weather news. Only if a survey of the viewers leads to a result that the viewers generally expect increased coverage of local and weather news in those hours will there be a ground to consider restoring the late-night coverage of the local and weather news. Even then, the assumption that the numbers of late-night viewers restored will lead to regaining lost advertisement revenues will have to be scrutinized separately: for one reason because the local businesses may or may not be able to recognize an increased number of viewers before they can restore their advertising contracts.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 485 350
No. of Characters: 2498 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.693 4.7
Average Word Length: 5.151 4.6
Word Length SD: 2.743 2.4
No. of Words greater than 5 chars: 192 100
No. of Words greater than 6 chars: 164 80
No. of Words greater than 7 chars: 107 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.529 21.0
Sentence Length SD: 12.137 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.426 0.35
Sentence-Para Coherence: 0.585 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 647, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...ased or decreased at other hours of the channels news broadcasts. Also, the number of co...
^^^^^^^^
Transition Words or Phrases used:
actually, also, first, firstly, if, may, so, then, well, while, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2541.0 2260.96107784 112% => OK
No of words: 485.0 441.139720559 110% => OK
Chars per words: 5.23917525773 5.12650576532 102% => OK
Fourth root words length: 4.69283662038 4.56307096286 103% => OK
Word Length SD: 2.78300873771 2.78398813304 100% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.39793814433 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 807.3 705.55239521 114% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 78.3082366728 57.8364921388 135% => OK
Chars per sentence: 149.470588235 119.503703932 125% => OK
Words per sentence: 28.5294117647 23.324526521 122% => OK
Discourse Markers: 4.35294117647 5.70786347227 76% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.499916625775 0.218282227539 229% => OK
Sentence topic coherence: 0.19616790546 0.0743258471296 264% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.123052265371 0.0701772020484 175% => OK
Paragraph topic coherence: 0.325096659131 0.128457276422 253% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.128613032425 0.0628817314937 205% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 34.6 48.3550499002 72% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.