"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25-year-olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
While the author's argument may seem true but there are many factors which should be considered to say that author's argument is strong and to the point in every aspect. Author says that Omni Inc. should buy Mesa foods as they want to reach a particular age group of 14-25 year old and concentrate on marketing of Diabolique Salsa just because there are increase in it's sales over the last few years. There are many points which are neglected by author while stating this argument.
Although it is mentioned that Mesa foods has shown strong growth potential we can't say that buying Mesa foods will help Omni Inc achieve their respective target. Mesa foods has had 20% increase in profits but the point is that Mesa foods markets it's products in small region. It is possible that most of the people in that small region like their products , but is also possible that if Mesa foods start marketing their product over a large area, most of the people will not like their products. It may happen that their profit increase percent drops down or in worst case they may even be in small lose. 20% increase in profit here the numbers may be deceiving,because if they had profit of 1000rs previously , 20% increase tells that now they have 1200rs profit which is not a very significant amount.Unless we don't know the exact numbers it is impudent to comment whether this profit increase really means more customers in the business.
Similarly Mesa's best selling product Diabolique Salsa has had increase sales over the past three years may be just because of the fact that they market their product in a small region. Also it not clear that by how many % the sales have gone up. It is possible that sales have increased but in a small proportion that is may be from 10% to 15% to 18% in the third year. Increase in sales doesn't ensure a huge increase in number of users consuming it, as we don't have the numbers.
Author says that Omni Inc. are interested in reaching 14-25 year old,but there is no proof about the fact that Mesa foods consumers are majorly in similar age group. While there has been increase in profit percentage of Mesa products it is entirely a possibility that this increase is due to increase in population of age groups other than 14-25 year old. On the similar note even if Diabolique Salsa is their best selling product we don't know whether 14-25 year old group will like that particular product. May be children of that age prefer other products than Diabolique Salsa , so the argument of concentrating on marketing of Diabolique Salsa is not a strong one.
Another important aspect which is neglected by author while stating his/her argument is that there are no other snack manufacturers than Mesa food products. Just due to the fact that Mesa foods has had increased sales and profits doesn't mean Omni Inc should buy them,there may be other manufacturers which have some products better than Mesa's food products.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 523 350
No. of Characters: 2384 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.782 4.7
Average Word Length: 4.558 4.6
Word Length SD: 2.297 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.056 21.0
Sentence Length SD: 10.363 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.368 0.35
Sentence-Para Coherence: 0.591 0.50
Sentence-Sentence Coherence: 0.179 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 11, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
While the authors argument may seem true but there are ma...
^^^^^^^
Line 1, column 95, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... many factors which should be considered to say that authors argument is strong a...
^^
Line 5, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...thor while stating this argument. Although it is mentioned that Mesa foods has sho...
^^^^^^^^
Line 5, column 79, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ds has shown strong growth potential we cant say that buying Mesa foods will help Om...
^^^^
Line 5, column 356, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...in that small region like their products , but is also possible that if Mesa foods...
^^
Line 5, column 560, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'in the worst'.
Suggestion: in the worst
...r profit increase percent drops down or in worst case they may even be in small lose. 20...
^^^^^^^^
Line 5, column 662, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , because
...profit here the numbers may be deceiving,because if they had profit of 1000rs previously...
^^^^^^^^
Line 5, column 710, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... if they had profit of 1000rs previously , 20% increase tells that now they have 1...
^^
Line 5, column 804, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Unless
... which is not a very significant amount.Unless we dont know the exact numbers it is im...
^^^^^^
Line 5, column 814, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...not a very significant amount.Unless we dont know the exact numbers it is impudent t...
^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Similarly,
...s more customers in the business. Similarly Mesas best selling product Diabolique S...
^^^^^^^^^
Line 9, column 116, Rule ID: BECAUSE_OF_THE_FACT_THAT[1]
Message: This phrase is redundant. Use simply 'because'.
Suggestion: because
...s over the past three years may be just because of the fact that they market their product in a small re...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 9, column 186, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...market their product in a small region. Also it not clear that by how many % the sal...
^^^^
Line 9, column 198, Rule ID: IT_VBZ[1]
Message: Did you mean 'clears'?
Suggestion: clears
... product in a small region. Also it not clear that by how many % the sales have gone ...
^^^^^
Line 9, column 389, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...8% in the third year. Increase in sales doesnt ensure a huge increase in number of use...
^^^^^^
Line 9, column 458, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... in number of users consuming it, as we dont have the numbers. Author says that...
^^^^
Line 13, column 69, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , but
...re interested in reaching 14-25 year old,but there is no proof about the fact that M...
^^^^
Line 13, column 167, Rule ID: SENTENCE_FRAGMENT[1]
Message: “While” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...umers are majorly in similar age group. While there has been increase in profit perce...
^^^^^
Line 13, column 435, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... Salsa is their best selling product we dont know whether 14-25 year old group will ...
^^^^
Line 13, column 580, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...fer other products than Diabolique Salsa , so the argument of concentrating on mar...
^^
Line 17, column 231, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ods has had increased sales and profits doesnt mean Omni Inc should buy them,there may...
^^^^^^
Line 17, column 267, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , there
...its doesnt mean Omni Inc should buy them,there may be other manufacturers which have s...
^^^^^^
Transition Words or Phrases used:
also, but, if, may, really, similarly, so, third, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 26.0 13.6137724551 191% => OK
Pronoun: 53.0 28.8173652695 184% => Less pronouns wanted
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2435.0 2260.96107784 108% => OK
No of words: 513.0 441.139720559 116% => OK
Chars per words: 4.74658869396 5.12650576532 93% => OK
Fourth root words length: 4.75914943092 4.56307096286 104% => OK
Word Length SD: 2.40302801872 2.78398813304 86% => OK
Unique words: 204.0 204.123752495 100% => OK
Unique words percentage: 0.397660818713 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 729.0 705.55239521 103% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 69.4906288646 57.8364921388 120% => OK
Chars per sentence: 121.75 119.503703932 102% => OK
Words per sentence: 25.65 23.324526521 110% => OK
Discourse Markers: 2.75 5.70786347227 48% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 22.0 5.25449101796 419% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.345437458024 0.218282227539 158% => OK
Sentence topic coherence: 0.118053130888 0.0743258471296 159% => OK
Sentence topic coherence SD: 0.109959226386 0.0701772020484 157% => OK
Paragraph topic coherence: 0.203552191387 0.128457276422 158% => OK
Paragraph topic coherence SD: 0.0709931996262 0.0628817314937 113% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 63.02 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 10.57 12.5979740519 84% => OK
dale_chall_readability_score: 7.12 8.32208582834 86% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.