In the memo, the author recommends that Mesa Foods has strong growth potential and Omni Inc. should purchase this manufacturer and focus on promoting Diabolique Salsa throughout the country. Although with listing several facts seeming convincing in the history of Mesa's market value, the author fails to provide a cogent case to let us convince that merging Mesa is a recommendable and profitable deal, which is based on the following essential explanations.
To begin with, the increased sales of Diabolique Salsa in the region where it is sold does not indicate that it will gain success throughout the country. There is a strong possibility that most regions in the country might not be familiar with the so-called best-selling products. Some rural areas even might have not seen any products made by this manufacturer. It is highly necessary to pay more attention on advertisement and public image for opening up more new stores.
Secondly, the assumption that Omni Inc. aims to reach 14-to-25 years olds, the age group that consumes the most snack food is open to doubt, because we are not informed that Mesa food also targets this age group and its profits attributes to this age group. Perhaps most consumers from an elder group have a habit of eating snacks. For example grandparents prepare themselves afternoon tea as supplementary nutrition or middle-aged women also enjoy some cookies and cakes during their daily chatting time. It is too narrow to concentrate on one age group.
Thirdly, we only know that Diabolique Salsa is the best-selling product, which can not convince us that other food products are also profitable. If the quality of other food products is lower than the Salsa, it is not wise to purchase this manufacturer. It is too risky to invest on one product. Even though the quality is proved to be good and healthy, the taste of the food might not be welcomed through out the country. Every one has their own taste in delicious food, especially choosing the snacks they prefer. Thus, the profitability in other food products is still questionable.
All in all, before merging a new company, the author needs to think twice and do a lot of research on its potential ability of development. Besides, the author also needs to consider to meet the demands of consumers'taste and build up the reputation of the company among those regions. Taking more measures to supervise the manufacturer and control the quality of their food products, which is a paramount issue to enlarge its influence and pave the road to advance further in the future.
Essay evaluation report
more to argue, like:
'Mesa enjoyed a 20 percent increase in profits last year....'
how are other years?
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 431 350
No. of Characters: 2098 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.556 4.7
Average Word Length: 4.868 4.6
Word Length SD: 2.653 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.684 21.0
Sentence Length SD: 10.074 7.5
Use of Discourse Markers (%): 0.368 0.12
Sentence-Text Coherence: 0.293 0.35
Sentence-Para Coherence: 0.543 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 246, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...listing several facts seeming convincing in the history of Mesas market value, th...
^^
Line 7, column 399, Rule ID: THROUGH_OUT[1]
Message: Did you mean 'throughout'?
Suggestion: throughout
...taste of the food might not be welcomed through out the country. Every one has their own ta...
^^^^^^^^^^^
Line 7, column 587, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er food products is still questionable. All in all, before merging a new company...
^^^^^
Line 9, column 175, Rule ID: ADMIT_ENJOY_VB[3]
Message: This verb is used with the gerund form: 'consider meeting'.
Suggestion: consider meeting
...ment. Besides, the author also needs to consider to meet the demands of consumerstaste and build...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, besides, but, if, second, secondly, so, still, third, thirdly, thus, for example, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2151.0 2260.96107784 95% => OK
No of words: 430.0 441.139720559 97% => OK
Chars per words: 5.0023255814 5.12650576532 98% => OK
Fourth root words length: 4.55372829156 4.56307096286 100% => OK
Word Length SD: 2.75610439054 2.78398813304 99% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.548837209302 0.468620217663 117% => OK
syllable_count: 666.9 705.55239521 95% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 57.7390721567 57.8364921388 100% => OK
Chars per sentence: 102.428571429 119.503703932 86% => OK
Words per sentence: 20.4761904762 23.324526521 88% => OK
Discourse Markers: 4.80952380952 5.70786347227 84% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.187314078069 0.218282227539 86% => OK
Sentence topic coherence: 0.0543924093876 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0495205795481 0.0701772020484 71% => OK
Paragraph topic coherence: 0.0959897903884 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0432503958364 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.72 12.5979740519 93% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.