"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The author here recommends that greater share of budget of Super Screen Movie production company should be alloted to advertising of their films. To bolster his claim the author provides some of the evidences. One of them is that percentage of positive reviews about the Super screen movie increased than last year and still more people didn't come to watch movies which essentially means they need to increase marketing spend. However, in the evidences provided by author there are lot of assumptions, flaws, illogical rationale he made to support the argument. To strengthen the argument the author should carefully go through the below discussions.
Firstly, does the percentage increase in postive reviews actually mean that more people liked movie? The author here is assuming that the percentage increase in the positive reviews can be attributed to film being good. However, it is very important to total number of people who choose to give and not give rating. For instance, let us a case where last year 100 people saw the movie and many of them liked the movie but only 10 of them rated the movie as 1 start. In this case these ten people might have given the negative review as they didn't like the movie but that doesn't mean that movie was bad as 90 other people may liked it. Similary this year only fifty people might have watched the movie and this time and everyone chose to give a review to the movie and as a result it might had positive reviews. Thus whenever a mention of statistic is made the author needs to provide proper evidence which otherwise will cast doubt on the integrity of the statistics.
Secondly, can people not coming to watch movie be attributed to the positive reviews content not reaching the prospective viewers? The author here is assuming that the people are not coming to watch their movies as the positive reviews didn't reach the movies. However, it is quite possible that this year a lot of awaited movies from more famous production have hit the screens because of which even if the reviews reached the prospective viewers they didn't bother about watching these films as they have different films that they want to watch in bucket list. In this case even increase increasing the budget share for advertising may not help as the people are not even willing to come to the movie.
Finally, the author also didn't have any mention about what percent needs of budhge needs to be alloted to advertising and how the increase in advertising share may effect the ongoing projects of that production comapany. For instance, let us take a case where this company has ongoing mega film whose budget is 100 million dollars and collective budget of movies that released in the mentioned year was 30 millions If the starts to divert the majority of the funds to the advertising of the small budget films then this big project may suffer and as a result they may delay the movie and which eventually would incur losses. Thus it is important to mention what percent of budget is being alloted to advertising of movies and plan to spend it without which the suggestion may not be concrete enough.
In a finaly summary, the argument is weak and unconvincing. Thus, the answers to the above questions need to be answerte in order to evaluate the author recommendation to increase budget to advertising of their films. The final report fails to answer these questions and as a result the suggestion of the author seems to uncovincing and the authenticitly of whole argument falls flat as of now.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 12 2
No. of Sentences: 22 15
No. of Words: 615 350
No. of Characters: 2873 1500
No. of Different Words: 250 200
Fourth Root of Number of Words: 4.98 4.7
Average Word Length: 4.672 4.6
Word Length SD: 2.431 2.4
No. of Words greater than 5 chars: 193 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 87 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.955 21.0
Sentence Length SD: 13.91 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.131 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 188, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...o bolster his claim the author provides some of the evidences. One of them is that percenta...
^^^^^^^^^^^
Line 1, column 338, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ed than last year and still more people didnt come to watch movies which essentially ...
^^^^^
Line 3, column 542, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... have given the negative review as they didnt like the movie but that doesnt mean tha...
^^^^^
Line 3, column 572, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...w as they didnt like the movie but that doesnt mean that movie was bad as 90 other peo...
^^^^^^
Line 3, column 812, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...a result it might had positive reviews. Thus whenever a mention of statistic is made...
^^^^
Line 5, column 237, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ch their movies as the positive reviews didnt reach the movies. However, it is quite ...
^^^^^
Line 5, column 453, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ws reached the prospective viewers they didnt bother about watching these films as th...
^^^^^
Line 7, column 26, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... the movie. Finally, the author also didnt have any mention about what percent nee...
^^^^^
Line 7, column 165, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...w the increase in advertising share may effect the ongoing projects of that production...
^^^^^^
Line 7, column 235, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that production comapany. For instance, let us take a case where this company ha...
^^
Line 7, column 336, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... whose budget is 100 million dollars and collective budget of movies that release...
^^
Line 7, column 561, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s big project may suffer and as a result they may delay the movie and which event...
^^
Line 7, column 629, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...nd which eventually would incur losses. Thus it is important to mention what percent...
^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, however, if, may, second, secondly, so, still, then, thus, for instance, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 78.0 55.5748502994 140% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2923.0 2260.96107784 129% => OK
No of words: 609.0 441.139720559 138% => Less content wanted.
Chars per words: 4.79967159278 5.12650576532 94% => OK
Fourth root words length: 4.96768813016 4.56307096286 109% => OK
Word Length SD: 2.46976098378 2.78398813304 89% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.415435139573 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 910.8 705.55239521 129% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 75.4751477897 57.8364921388 130% => OK
Chars per sentence: 132.863636364 119.503703932 111% => OK
Words per sentence: 27.6818181818 23.324526521 119% => OK
Discourse Markers: 5.90909090909 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.290807729379 0.218282227539 133% => OK
Sentence topic coherence: 0.0937282976891 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0971808838828 0.0701772020484 138% => OK
Paragraph topic coherence: 0.164619172844 0.128457276422 128% => OK
Paragraph topic coherence SD: 0.103664975607 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.