"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
Though the reviews regarding the movies released under the banner of Super Screen Movie Production Company are great the audience attending the halls has decreased. So, the advertising director of the production company thinks that the fault lies with the end of showcasing which is predominantly absurd given there are, lucid and evident, ocean of reasons before coming to the decision suggested by the author or ad director. The credibility of the data collected by the marketing team, the increase in the demand for OTT applications, the depletion in the management of the theaters, and many more are being neglected.
Firstly, the author never, explicitly, mentions the source or reliability of the data gathered by the marketing team which leaves that topic debatable. For example, what if the marketing people have gone lethargic and stopped roaming around several theaters to compile collections for each and every movie that was released the previous year, or what if the managers of cine complexes portray a fallacy data to reduce income tax? So, believing in mere sentences of the salespeople and taking a big decision, which potentially may increase loads of funds seems, undeniably, preposterous.
Although the data produced by the salespeople is true, the other possibility like the reduction of quality of theaters and cinema malls is ignored by the ad director. For instance, non-hygiene seats, visual quality being below FHD, disturbing audio experience, unsafe localities, and many more can be evident causes for the decrease in the audience. Furthermore, the increase in accessibility of OTT applications in each and every electronic supports the above-mentioned reasons, and reflecting in the lowering of sales is perfectly plausible. For the record, encouraging ignorance, and embracing its effects are the very wrong things to do.
In conclusion, I would like to summarize how senseless the author was even though considering the reliability on thin ice. I, seriously, urge the director or concerned authority of Super Screen Movie Production Company to take account of all voids present in the statements produced by the author before taking further steps. But for now, I sincerely request to not follow the suggestion given by the author. There is no line between innocence and ignorance, with this I hope my stance is clearly portrayed to the concerned authority.
Comments
e-rater score report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 14 15
No. of Words: 378 350
No. of Characters: 1963 1500
No. of Different Words: 213 200
Fourth Root of Number of Words: 4.409 4.7
Average Word Length: 5.193 4.6
Word Length SD: 2.868 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 118 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27 21.0
Sentence Length SD: 8.677 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.062 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Though” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
Though the reviews regarding the movies releas...
^^^^^^
Transition Words or Phrases used:
but, first, firstly, furthermore, if, may, regarding, so, for example, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2019.0 2260.96107784 89% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.34126984127 5.12650576532 104% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.94965952402 2.78398813304 106% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.574074074074 0.468620217663 123% => OK
syllable_count: 640.8 705.55239521 91% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 53.426327302 57.8364921388 92% => OK
Chars per sentence: 144.214285714 119.503703932 121% => OK
Words per sentence: 27.0 23.324526521 116% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.138093244578 0.218282227539 63% => OK
Sentence topic coherence: 0.0425234443914 0.0743258471296 57% => OK
Sentence topic coherence SD: 0.0786131488551 0.0701772020484 112% => OK
Paragraph topic coherence: 0.0806178729441 0.128457276422 63% => OK
Paragraph topic coherence SD: 0.0469987797684 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 35.61 48.3550499002 74% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 13.99 12.5979740519 111% => OK
dale_chall_readability_score: 9.7 8.32208582834 117% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.