The argument to be analyzed is as follows:
The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the argument, the author stated that Super Screen Movie Production Company has lost a significant number of their audiences in the past year despite of producing more quality movies reviewed positively by the movie critics. The author then suggests that Super Screen should spend more money for reaching audiences through advertisements. In my opinion, three questions must be answered in order to evaluate the author's suggestion properly.
First of all, what are the criteria for judging a movie as a quality one? In this argument, nowhere the criteria are mentioned. The movie production house may think that the detailing of the story, the efficacy of the actors and actresses or the intense twist of the story might be the criteria that are needed to be fulfilled. For the audience of the move, the criteria might not be same. For example, we can think of the Marvel Production House. They produce movies about superheroes. In their movies, a big part of their efforts they put on the visual effects and the VFXs. Because they know that audience like actions and intense visual effects which entertain them more than the story of the movie, they put less effort to the story telling and more effort to the action of the movie, resulting a great profit from the movie theaters. In this case of Super Screen, they may not think about what the criteria are from the audience's perspective.
Secondly, who are the target audience of the movies? In the argument, nothing specific about the audience is stated. The movie choices of people depend upon different factor such as geography, economic condition, level of their education, trend in movies in a particular area and so on. A movie suitable for a particular genre of audience might not be suitable for people living in different geographical area. A movie production must keep the choices of the target audience while making a movie. For instance, 'Saving Private Ryan' is a film produced in 1997 which is based on warfare. If this movie is broadcast in such a place where people don't like anything related to war, the movie will never be popular among the people irrespective of their great making. This might be the case for Super Screen Production as well.
Lastly, who are the competitors of the Super Screen Production house? Nothing about them is mentioned anywhere in the prompt. Super Screen might produce good movies that are good in the eyes of the movie reviewers, but if their rival production house produces a better movie than Super Screen at the same time it might not be beneficial for Super Screen. For instance, both "Forrest Gump" and " The Shawshank Redemption" were released in 1994. Both of them are great movies, but the immense popularity of Forrest Gump superceded the popularity of the Shawshank Redemption which became very popular also later on but not at the time of release. The same thing might happen with Super Screen.
A movie can only become popular and great if the movie can meet the demands of the audience. However, if the author can answer those three questions stated above, this would greatly help to evaluate the author's suggestion.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 29 15
No. of Words: 532 350
No. of Characters: 2542 1500
No. of Different Words: 228 200
Fourth Root of Number of Words: 4.803 4.7
Average Word Length: 4.778 4.6
Word Length SD: 2.414 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.345 21.0
Sentence Length SD: 11.152 7.5
Use of Discourse Markers (%): 0.621 0.12
Sentence-Text Coherence: 0.284 0.35
Sentence-Para Coherence: 0.455 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 415, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...st be answered in order to evaluate the authors suggestion properly. First of all,...
^^^^^^^
Line 5, column 927, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
...nk about what the criteria are from the audiences perspective. Secondly, who are th...
^^^^^^^^^
Line 9, column 642, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... broadcast in such a place where people dont like anything related to war, the movie...
^^^^
Line 17, column 204, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...this would greatly help to evaluate the authors suggestion.
^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, second, secondly, so, then, well, while, for example, for instance, such as, first of all, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2639.0 2260.96107784 117% => OK
No of words: 532.0 441.139720559 121% => OK
Chars per words: 4.96052631579 5.12650576532 97% => OK
Fourth root words length: 4.80261649409 4.56307096286 105% => OK
Word Length SD: 2.55951475996 2.78398813304 92% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.441729323308 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 813.6 705.55239521 115% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 72.7126935443 57.8364921388 126% => OK
Chars per sentence: 97.7407407407 119.503703932 82% => OK
Words per sentence: 19.7037037037 23.324526521 84% => OK
Discourse Markers: 5.48148148148 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199122078651 0.218282227539 91% => OK
Sentence topic coherence: 0.0587579222006 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0449251098229 0.0701772020484 64% => OK
Paragraph topic coherence: 0.110631639924 0.128457276422 86% => OK
Paragraph topic coherence SD: 0.0426321087664 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.