Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument here states that super screen should allocate greater share of its budget to next year to reach the public through advertising. In order to trust the advertising director, I would like to find answers to a few questions that I'm going to ask below.
Firstly, the director mentions a report from the marketing department that states that fewer people attended the super screen produced movie as compared to last year. I would like to ask who were the people surveyed? What percentage of these people were newcomers with respect to people who were regular visitors? The report here mentions nothing about the kind of people attending and therefore we get no insight to what were the statistics of the said report. Making decisions according to insufficent data would prove to a loss making verdict.
Additionally, the arguments states that the percentage of positive reviewers increased during the past year. This could also mean that the same amount of people as last year came, but since the movie this time was better than last year, we got more positive reviews. The argument fails to answer here basic questions such as numbers with which the positive reviews increased so as to get a better idea of the situation.
Likewise, the director brusquely mentions that quality of movies is good but publicity is the issue. Subsequently, we also need to take in factor the genre of movies that are being displayed on the super screen. Maybe the genre being displayed is something that the majority of public finds difficult or uncomfortable to watch, which would explain the low attendence. For instance, a person who does not like horror movies, will eschew from watching such movies on super screens no matter how well the movie is made. We need to take in different perspectives of the situation to take an informed decision.
Furthermore, when we discuss quality of movie, what do we know about the scale with which it is being rated? The director fails to mention what is the rating scale and how we are marking the quality of a movie as good in comparison to others. Without a proper knowledge on marking scheme, it is difficult to rule out if a movie was a hit or a flop.
In essence, I would just like to make notice that fact that this data is statistically insufficient and significantly overlooking many perspectives that form the basis of any decision. Sanctioning any kind of budget, might prove to be disastrous to the producers as well as the crew of the movie business. Thus, I would urge the advertising director to bring in more data and reasons to request for a greater budget.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 2 2
No. of Sentences: 21 15
No. of Words: 450 350
No. of Characters: 2115 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.606 4.7
Average Word Length: 4.7 4.6
Word Length SD: 2.571 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.429 21.0
Sentence Length SD: 5.491 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.579 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 239, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: I'm
...to find answers to a few questions that Im going to ask below. Firstly, the di...
^^
Line 5, column 376, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...th which the positive reviews increased so as to get a better idea of the situation. ...
^^^^^^^^
Line 9, column 252, Rule ID: A_UNCOUNTABLE[4]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'proper knowledge'.
Suggestion: proper knowledge
...s good in comparison to others. Without a proper knowledge on marking scheme, it is difficult to r...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, furthermore, if, likewise, look, may, so, therefore, thus, well, as to, for instance, in fact, kind of, such as, as well as, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2171.0 2260.96107784 96% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 4.83518930958 5.12650576532 94% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.64883077652 2.78398813304 95% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.489977728285 0.468620217663 105% => OK
syllable_count: 673.2 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 31.4697421534 57.8364921388 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 103.380952381 119.503703932 87% => OK
Words per sentence: 21.380952381 23.324526521 92% => OK
Discourse Markers: 7.95238095238 5.70786347227 139% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.28775856797 0.218282227539 132% => OK
Sentence topic coherence: 0.0824328552606 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.108579314628 0.0701772020484 155% => OK
Paragraph topic coherence: 0.130103565836 0.128457276422 101% => OK
Paragraph topic coherence SD: 0.0738533252404 0.0628817314937 117% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.79 12.5979740519 86% => OK
dale_chall_readability_score: 7.95 8.32208582834 96% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.