The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
The recommendation makes many unwarranted assumptions. The argument of Namen's officials is flawed as they are not aware of the number of people belonging to different classes of income. The assumption of Ramen's officials that the suburbs would be predominantly family oriented is also not properly supported.
The first argument dealing with Namen is inherently flawed. Salem is claimed to be a suburb with high population growth rate in the last three years. The population growth may be due to myriad factors like urbanisation, construction of a power plant which engenders job oppurtunities for people in economically backward areas. In that case, the sudden surge in population can be attributed to migration of people to Salem. Median income is not a reliable metric to measure the economic status of the population. The average income per household can be used to measure the same and it would provide authentic results. If average income per household is low, Namen, which is known for its high-end designer fashion, will not be an affordable option for the people in Salem. Hence, Namen's branch will not perform well. The arguement made by their officials can be strengthened by taking surveys among the people analyzing its results.
The argument made by Roscoe is unjustifiable. Their argument is not backed up with any evidence. The initial population of Salem may have consisted of affluent families. The surge in population may be due to wealthy landlords or businessmen who wanted to relocate to a burgeoning region and invest in its growth which would see them earn a buckload from the return of investment. In that scenario, Roscoe's sales won't skyrocket as affluent people might prefer sophisticated styles of clothing synonymous to those offered by Namen. Hence, Roscoe' profits would take a hit.
Hence, the recommendation proposes arguments that are flawed.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 303 350
No. of Characters: 1550 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 5.116 4.6
Word Length SD: 2.872 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.947 21.0
Sentence Length SD: 8.287 7.5
Use of Discourse Markers (%): 0.474 0.12
Sentence-Text Coherence: 0.283 0.35
Sentence-Para Coherence: 0.454 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 187, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...longing to different classes of income. The assumption of Ramens officials that the...
^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...is also not properly supported. The first argument dealing with Namen is in...
^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1589.0 2260.96107784 70% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 5.26158940397 5.12650576532 103% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.93115193771 2.78398813304 105% => OK
Unique words: 168.0 204.123752495 82% => More unique words wanted.
Unique words percentage: 0.556291390728 0.468620217663 119% => OK
syllable_count: 501.3 705.55239521 71% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.779444809 57.8364921388 83% => OK
Chars per sentence: 83.6315789474 119.503703932 70% => OK
Words per sentence: 15.8947368421 23.324526521 68% => OK
Discourse Markers: 2.52631578947 5.70786347227 44% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160633869636 0.218282227539 74% => OK
Sentence topic coherence: 0.0483785947178 0.0743258471296 65% => OK
Sentence topic coherence SD: 0.0721390656733 0.0701772020484 103% => OK
Paragraph topic coherence: 0.0728321033602 0.128457276422 57% => OK
Paragraph topic coherence SD: 0.0576100087054 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 47.79 48.3550499002 99% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.93 12.5979740519 103% => OK
dale_chall_readability_score: 9.09 8.32208582834 109% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.