The following appeared in an Avia Airlines departmental memorandum.
"On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avia's passengers."
The author of the argument claims that review of the procedure of the airline is not necessary for maintaining or increasing their goal. To support his claim, the author provides the evidence that only 1% passenger is unhappy with their airline as these passengers complains about their baggage handling. Although the argument has some merits, because of weak assumption, lack of evidence and vague language makes the argument unsubstantiated and deeply flawed. A few flaws are as follows.
To begin with, the author claims that airline is doing fairly good in customer service as only 1% complain is received. This assumption is deeply flawed. The author has not mentioned the actual passenger numbers, who use the airline. If 1 million of passenger have used the airline in last year, then 1% of 1 million will be a huge number. Therefore, making conclusion just by looking at the percentage figure is deeply flawed.
Secondly, the author presents the complaint of baggage handling only to support his argument. The author has not mentioned anything whether other complaints are available or not. If there are other complaints which may be 20% of their passenger, then the author's argument is weak. Without getting any definite information about other complaints, it is hard to believe the argument.
Lastly, the author claims that as the complaint number is very low, therefore the review of their procedure is not required. However, author fails to predict the consequence of this ignorance. Even though the complaint numbers are low, these unsatisfied customer may lead to more harm in getting future passenger. For example, Maruti motors, last year, ignore the complaint of dissatisfied customer, which was just 0.05% of their volume, but these passenger create bad review of the product in social media, and that lead to sales decrease in this current year.
The argument, as written, is categorically unconvincing; but the argument can be made stronger if author provide few statistical data like actual passenger numbers, data on other complaints if present. Without these information, the argument is less persuasive.
To conclude, although the author has presented an interesting argument, but deeply flawed. However, had the author provided the data as mentioned above, the argument could have been made stronger. Otherwise, without the required data the argument is unconvincing and has no legs to stand.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 386 350
No. of Characters: 1971 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 5.106 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.545 21.0
Sentence Length SD: 8.061 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.564 0.50
Sentence-Sentence Coherence: 0.074 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 9, column 256, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...may be 20% of their passenger, then the authors argument is weak. Without getting any d...
^^^^^^^
Line 13, column 443, Rule ID: THIS_NNS[2]
Message: Did you mean 'this passenger' or 'these passengers'?
Suggestion: this passenger; these passengers
...ich was just 0.05% of their volume, but these passenger create bad review of the product in soc...
^^^^^^^^^^^^^^^
Line 17, column 211, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...on other complaints if present. Without these information, the argument is less persuasive. ...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, however, if, lastly, look, may, second, secondly, so, then, therefore, for example, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2057.0 2260.96107784 91% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.32901554404 5.12650576532 104% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.76292269986 2.78398813304 99% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 621.9 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.6097372807 57.8364921388 86% => OK
Chars per sentence: 93.5 119.503703932 78% => OK
Words per sentence: 17.5454545455 23.324526521 75% => OK
Discourse Markers: 4.63636363636 5.70786347227 81% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.134628476359 0.218282227539 62% => OK
Sentence topic coherence: 0.0427413891767 0.0743258471296 58% => OK
Sentence topic coherence SD: 0.0365574298765 0.0701772020484 52% => OK
Paragraph topic coherence: 0.0739451094855 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.0365148602612 0.0628817314937 58% => OK
Essay readability:
automated_readability_index: 12.4 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.34 12.5979740519 106% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.