The argument claims that exotic pets monthly magazine was responsible for the increase in sales share of the fish emporium; so the argument recommends that it is advisable to opt ads in exotic monthly magazine and other magazines. Though the argument may have same merit, the author bases his argument on poor reasoning and unsubstantiated claims by relying on questionable premises and flawed assumptions.
First, The author readily assumes that monthly magazine was the key parameter and played important role in increasing the share values of exotics. The author backs his claim without proper evidence .This statement is very weak and unsupported claim as the argument does not demonstrate any correlation between monthly magazine and share increase. The argument could have provided evidence which links the monthly magazine readership and share increase and it also leaves to mention other relevant parameters .Without mentioning other parameters ,others can challenge the argument by saying that magazine played a small role and they can mention that there are other key parameters which were left out.
second, the argument is flawed as it compares two different stores without showing any evidence that shows that two stores are identical to each other in relevant criteria. The author generalizes that since one store has been able to increase the shares through monthly magazines so all other stores would be able to apply the same strategy. what if the two stores completely different ? what if the customers targeted by both stores are not identical then applying the same principles here would cause more harm than good. The argument raises anomaly ,it would have been better if author explicitly mentioned the similarities between two stores then the argument could have strengthened.
Finally, The argument is flawed as it mentions a cause and effect relationship between advertisement and sales increase. What if it is other way around as increase in sales might be independent of the advertisement. The author does not have any evidence but only assumes that there is a causal relationship. The argument might be strengthened by showing the proofs or facts that support the claim there is no other effect and advertisement is the only factor that is responsible for the cause.
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 4 2
No. of Sentences: 12 15
No. of Words: 366 350
No. of Characters: 1902 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.374 4.7
Average Word Length: 5.197 4.6
Word Length SD: 2.699 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.5 21.0
Sentence Length SD: 13.37 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.425 0.35
Sentence-Para Coherence: 0.638 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 198, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... backs his claim without proper evidence .This statement is very weak and unsuppor...
^^
Line 3, column 200, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...acks his claim without proper evidence .This statement is very weak and unsupported ...
^^^^
Line 3, column 508, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ves to mention other relevant parameters .Without mentioning other parameters ,oth...
^^
Line 3, column 510, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Without
...s to mention other relevant parameters .Without mentioning other parameters ,others can...
^^^^^^^
Line 3, column 545, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ers .Without mentioning other parameters ,others can challenge the argument by say...
^^
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Second
... key parameters which were left out. second, the argument is flawed as it compares...
^^^^^^
Line 5, column 21, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h were left out. second, the argument is flawed as it compares two different s...
^^
Line 5, column 344, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...uld be able to apply the same strategy. what if the two stores completely different ...
^^^^
Line 5, column 390, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: What
...f the two stores completely different ? what if the customers targeted by both store...
^^^^
Line 5, column 553, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...m than good. The argument raises anomaly ,it would have been better if author expl...
^^
Transition Words or Phrases used:
also, but, finally, first, if, may, second, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 29.0 55.5748502994 52% => More preposition wanted.
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 1939.0 2260.96107784 86% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 5.29781420765 5.12650576532 103% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.75815815183 2.78398813304 99% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.467213114754 0.468620217663 100% => OK
syllable_count: 614.7 705.55239521 87% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 70.6148290491 57.8364921388 122% => OK
Chars per sentence: 138.5 119.503703932 116% => OK
Words per sentence: 26.1428571429 23.324526521 112% => OK
Discourse Markers: 3.71428571429 5.70786347227 65% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.140933191195 0.218282227539 65% => OK
Sentence topic coherence: 0.058771877495 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0555006067909 0.0701772020484 79% => OK
Paragraph topic coherence: 0.094193214819 0.128457276422 73% => OK
Paragraph topic coherence SD: 0.0404558007584 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 36.63 48.3550499002 76% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 8.2 8.32208582834 99% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.