The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
"Five years ago, at a time when we had difficulties in obtaining reliable supplies of high quality wool fabric, we discontinued production of our alpaca overcoat. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has increased in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The vice president argues that his company should resume the production of overcoat because now he has a new raw material supplier and production of this coat after a gap of five years would increase profitability. The argument seems true at first sight, however, on deeper analysis it becomes clear that certain relevant aspects have not been taken into account, leading to a number of unverified evidences and logical flaws.
First such evidence is analogy between no production of coats in the last five years and piling up of demand for these coats. However, there may be the case that in the last five years consumer preferences have changed significantly to its substitutes which would make the argument unreliable. For instance, the research conducted by Boston Marketing Group in 2014 concluded that products which were out of markets for more than twenty four months continuously, chances of reviving their demand are very less and even for some products, there are no chances at all. Hence, in order to overcome this flaw, the vice president should collect the evidences from market survey for the preference of customers for buying a product which would come to market after five years and should also prove that customers are still inclined to buy these coats.
Secondly, the argument is incorrectly based on the analogy between reviving the production and profitability. However, it is possible that five years ago the company was able to procure raw material for these coats at marginal rate but now the rates are unconscionable which would make such a comparison irrelevant. A good example of this is the demand-supply theory of economics which concluded that as the demand rises for a product, its prices increases. It is likely that as production of these coats starts, demand for their raw materials increases which would increase the prices of raw materials and would impact the profits of the company. Therefore, to make the argument more valid, the vice president should compile the evidences for the prices of their raw material for the next five years through an economic research and should also demonstrate that prices would be at marginal level.
Finally, the vice president has arbitrarily assumed analogy between increase in prices of other products and possible increase in the prices of coats. However, there may be important differences in this relationship which would make the argument significantly weak. This can be exemplified by substitution theory of economics which states that prices of substitute products increases because of limited or no supply of the intrinsic products since consumer would be forced to satiate their demand by resorting to these substitutes. And consumer behaviour is such that when the main product returns to the market, consumers ignore it because their preferences have been switched. It is likely that price of these coats would not be at a level which were existed five years ago. Therefore, to make the argument more reliable, the vice president should assemble the evidences from market research to know the availability of substitute products for these coats and should also assert that there are no substitute products available in the market.
After close examination of the argument presented, it is apparent that the argument as it stands now is considerably flawed due to its reliance on certain unverified evidences. The recommendations in the above paragraphs show how this argument may be strengthened and made more logically sound in order to evaluate the viability of the proposed measure.
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Grammar and spelling errors:
Line 5, column 430, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
...which were out of markets for more than twenty four months continuously, chances of revivin...
Transition Words or Phrases used:
also, but, finally, first, hence, however, if, may, second, secondly, so, still, then, therefore, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3017.0 2260.96107784 133% => OK
No of words: 578.0 441.139720559 131% => OK
Chars per words: 5.21972318339 5.12650576532 102% => OK
Fourth root words length: 4.90322654589 4.56307096286 107% => OK
Word Length SD: 2.76805146822 2.78398813304 99% => OK
Unique words: 240.0 204.123752495 118% => OK
Unique words percentage: 0.415224913495 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 953.1 705.55239521 135% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 57.2635448903 57.8364921388 99% => OK
Chars per sentence: 158.789473684 119.503703932 133% => OK
Words per sentence: 30.4210526316 23.324526521 130% => OK
Discourse Markers: 5.78947368421 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0731645755134 0.218282227539 34% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0296580988112 0.0743258471296 40% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0276049106281 0.0701772020484 39% => Sentences are similar to each other.
Paragraph topic coherence: 0.0480692037966 0.128457276422 37% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0260388602504 0.0628817314937 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
automated_readability_index: 18.4 14.3799401198 128% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 13.59 12.5979740519 108% => OK
dale_chall_readability_score: 8.51 8.32208582834 102% => OK
difficult_words: 124.0 98.500998004 126% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 578 350
No. of Characters: 2950 1500
No. of Different Words: 238 200
Fourth Root of Number of Words: 4.903 4.7
Average Word Length: 5.104 4.6
Word Length SD: 2.703 2.4
No. of Words greater than 5 chars: 214 100
No. of Words greater than 6 chars: 167 80
No. of Words greater than 7 chars: 124 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.421 21.0
Sentence Length SD: 9.411 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.545 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5