The following appeared in a memo from the vice president of marketing at Dura-Socks, Inc.
"A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite the socks' durability, our customers, on average, actually purchase new Dura-Socks every three months. Furthermore, customers surveyed in our largest market—northeastern United States cities—say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation
The reccommendation provided by the vice president of Dura-Socks Inc., at first glance seems logical, backed with research and compelling, but upto certain extent. The recommendation to be effective and fully logical needs to answer certain fundamental question.
The vice president of the Dura-Socks claims that " A recent study of Dura-Socks customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process" but fails to provide any details about the study. A few fundamental questions arises with this claims, the very first question is " Where was the recent study carried out?, "Was the study carried out at some specific location?", If yes, then the recent study only provides with the consumer behaviour of a partical location and not on the whole. If the study is carried out at all the locations of the where Dura-Socks Inc. is located and provides the same result, recommendation seems to be somewhat logical.
The memo doesn't provide any details about the kind of customer that were studied in the recent research. whether customer studied belonged middle class? upper middle class? etc. because the
Grammar and spelling errors:
Line 2, column 2, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... answer certain fundamental question. The vice president of the Dura-Socks claims...
^^^
Line 2, column 294, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...A few fundamental questions arises with this claims, the very first question is &apo...
^^^^
Line 3, column 11, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...eems to be somewhat logical. The memo doesnt provide any details about the kind of c...
^^^^^^
Line 3, column 106, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Whether
...at were studied in the recent research. whether customer studied belonged middle class?...
^^^^^^^
Line 3, column 154, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Upper
...customer studied belonged middle class? upper middle class? etc. because the
^^^^^
Line 3, column 174, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...onged middle class? upper middle class? etc. because the
^^^
Transition Words or Phrases used:
but, first, if, so, then, kind of, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 0.0 12.9520958084 0% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 7.0 28.8173652695 24% => OK
Preposition: 25.0 55.5748502994 45% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1000.0 2260.96107784 44% => More number of characters wanted.
No of words: 187.0 441.139720559 42% => More content wanted.
Chars per words: 5.34759358289 5.12650576532 104% => OK
Fourth root words length: 3.69794460899 4.56307096286 81% => OK
Word Length SD: 2.89235117684 2.78398813304 104% => OK
Unique words: 110.0 204.123752495 54% => More unique words wanted.
Unique words percentage: 0.588235294118 0.468620217663 126% => OK
syllable_count: 306.0 705.55239521 43% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 92.9959138887 57.8364921388 161% => OK
Chars per sentence: 111.111111111 119.503703932 93% => OK
Words per sentence: 20.7777777778 23.324526521 89% => OK
Discourse Markers: 5.22222222222 5.70786347227 91% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.362990863304 0.218282227539 166% => OK
Sentence topic coherence: 0.123569716118 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.166384786475 0.0701772020484 237% => The coherence between sentences is low.
Paragraph topic coherence: 0.199392544774 0.128457276422 155% => OK
Paragraph topic coherence SD: 0.123372184663 0.0628817314937 196% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.75 12.5979740519 109% => OK
dale_chall_readability_score: 8.77 8.32208582834 105% => OK
difficult_words: 49.0 98.500998004 50% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.