The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memo has mentioned, in order to reverse the decline in the number of listeners of the radio station, the type of music that broadcasting should be changed. Although the reasons provided by the author looks persuasive at the first glance, when we delve deeper into his reasoning we could find holes and prepositions without supporting information. He assumed, there is a direct relation between the type of music and the number of listeners but he fails to provide adequate evidence to prove it. I could not accept this memo as it is due to three reasons and I will explain them now.
First of all, the writer has alleged that the number of listeners in general increased but he did not address any survey or additional information to support it. The base of his memo is on this assumption and if it is not correct, whole of the memo and his reasoning fall apart. If this is the case, it may the total number of listeners decreased and this station also lose some listeners and it is not due to the type of music or any other fault of the radio station.
Moreover, the author believe retirement do not like rock-music and because the number of retirement increased in this area consequently the number of this radio station decreased. In order to prove this premise, the writer should provide some data and information from scientific research that shows aforementioned conclusion. However, the author did not mention any.
In addition, the writer concludes that there is limited interest in music because the amount of recorded music sales declined. There may some other possibilities for this decline that may be unrelated to the subject of this memo. It could be a result of the advancement of technology. If this is the case, people may prefer to download their favorite music instead of buying form stores. Thus, the reason that provided by the author could not hold true for all possibilities and the author should provide additional information to remove other possibilities.
Finally, author alleged that if they change their program to talk and news the number of listeners would increase while he did not provide any information that supports it. In order to make more persuasive the writer should mention some data or conduct an investigation to show the talk and news are favorite program among people and would have attract more listeners in compare to music.
In conclusion, in order to make the memo more cogent and persuasive for readers, the author should provide additional information and remove other possibilities by conducting research or comprehensive investigations.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 5, column 345, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'attracted'.
Suggestion: attracted
...ite program among people and would have attract more listeners in compare to music. In...
^^^^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, however, if, look, may, moreover, so, thus, while, in addition, in conclusion, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2163.0 2260.96107784 96% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 4.96100917431 5.12650576532 97% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.77989504688 2.78398813304 100% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.426605504587 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 693.0 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 49.6400935625 57.8364921388 86% => OK
Chars per sentence: 120.166666667 119.503703932 101% => OK
Words per sentence: 24.2222222222 23.324526521 104% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.142705799806 0.218282227539 65% => OK
Sentence topic coherence: 0.049961483363 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0568042400403 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0778147649371 0.128457276422 61% => OK
Paragraph topic coherence SD: 0.0424096545027 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.8 8.32208582834 94% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 3 2
No. of Sentences: 18 15
No. of Words: 436 350
No. of Characters: 2119 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.57 4.7
Average Word Length: 4.86 4.6
Word Length SD: 2.716 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.222 21.0
Sentence Length SD: 7.857 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.342 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 5, column 345, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'attracted'.
Suggestion: attracted
...ite program among people and would have attract more listeners in compare to music. In...
^^^^^^^
Transition Words or Phrases used:
also, but, consequently, finally, first, however, if, look, may, moreover, so, thus, while, in addition, in conclusion, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2163.0 2260.96107784 96% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 4.96100917431 5.12650576532 97% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.77989504688 2.78398813304 100% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.426605504587 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 693.0 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 49.6400935625 57.8364921388 86% => OK
Chars per sentence: 120.166666667 119.503703932 101% => OK
Words per sentence: 24.2222222222 23.324526521 104% => OK
Discourse Markers: 8.0 5.70786347227 140% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.142705799806 0.218282227539 65% => OK
Sentence topic coherence: 0.049961483363 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0568042400403 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0778147649371 0.128457276422 61% => OK
Paragraph topic coherence SD: 0.0424096545027 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.78 12.5979740519 94% => OK
dale_chall_readability_score: 7.8 8.32208582834 94% => OK
difficult_words: 82.0 98.500998004 83% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.