The author of the article recommends investors and stockholders not to purchase stock in the Old dairy company and to sell their existing shares in this company because the company’s profit will decrease in the upcoming days. Supporting his recommendation, he cites a survey in which respondents shared their desire to curtail consuming foods that contain a higher level of fat and cholesterol, the kind of food the Old Dairy industry produces, leading the company to face profit loss. The recommendation, however, depends on a set of unsubstantiated assumptions, making it unconvincing as it stands.
First of all, the author assumes that the respondents of the cited survey are customers of the local stores where Old Dairy supplies their products. Yet, they do not offer any proof to support this assumption. Lacking such evidence, it is entirely probable that the respondents are not actually the consumer of products the Old Dairy produces. Even if the respondents are the prime consumers of those products, the author does not provide any clue from which we can derive the number of the respondents, or know what fraction of the Old Dairy consumers attended the survey. Without this information, it is possible that the number of respondents is too insignificant to draw any firm conclusion about the income of Old dairy.
Secondly, the author unfairly assumes that people have already started consuming low-fat food instead of high-fat foods. A high number of low-fat foods does not indicate a lower or decreasing number of high-fat foods, nor does it indicate a high number of sales of low-fat foods. Perhaps, store owners decided to buys more of low-fat food taking the survey into consideration, hoping for an increase in sales of low-fat foods. But it is possible that people are yet to put consuming low-fat foods into practice. Also, the author provides no indication of a decrease in sales of products that contain a higher level of fat and cholesterol. Accordingly, the author of the article can make no sound suggestions.
In sum, the author argument is unpersuasive and flawed for the above-mentioned reasons. To bolster his argument, he needs to provide sufficient evidence that (1) the survey respondents are consumers of the products that the Old dairy produces and the number of respondents are significant, (2) and people have already started reducing fats and cholesterol.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 6 2
No. of Sentences: 16 15
No. of Words: 390 350
No. of Characters: 1962 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 5.031 4.6
Word Length SD: 2.848 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.375 21.0
Sentence Length SD: 10.499 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.566 0.50
Sentence-Sentence Coherence: 0.157 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 314, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'buy'.
Suggestion: buy
...foods. Perhaps, store owners decided to buys more of low-fat food taking the survey ...
^^^^
Transition Words or Phrases used:
accordingly, actually, also, but, first, however, if, second, secondly, so, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2013.0 2260.96107784 89% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.16153846154 5.12650576532 101% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.96575789995 2.78398813304 107% => OK
Unique words: 187.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.479487179487 0.468620217663 102% => OK
syllable_count: 621.0 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 62.8191538764 57.8364921388 109% => OK
Chars per sentence: 125.8125 119.503703932 105% => OK
Words per sentence: 24.375 23.324526521 105% => OK
Discourse Markers: 6.0625 5.70786347227 106% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.287761130488 0.218282227539 132% => OK
Sentence topic coherence: 0.0966330002443 0.0743258471296 130% => OK
Sentence topic coherence SD: 0.081537382308 0.0701772020484 116% => OK
Paragraph topic coherence: 0.163392691162 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.0760450298475 0.0628817314937 121% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.