The following is from a memo from the advertising director of the Super screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Although the concerning voice in the given statement is sincere, the argument significantly lacks its power in objectivity of analysis as well as its support for causal relationship between decreased consumers and lack of advertisement.
The very fundamental logical fallacy in this argument is the absence of numbers and percentages. Without specific counts and statistics, it is impossible to make any empirical observation and analysis of a phenomenon. Compared to previous years, how less in counts or what percentage decrease in consumers had occur in the past year? Are those counts and percentages retrieved from limited sources (e.g., a few locations on westcoast where the company's movies are featured at), instead of from every possible sources (e.g., every contracted location across the U.S.)? The argument is completely absent of such information, therefore, its conclusion is completely unreliable. Without an objective understanding of the situation, how can one be certain that the abatement in last year's consumers is critical enough to increase the budget in advertisement? Such faulty decision could result in a further financial loss.
Furthermore, the argument completely neglects the fact that regular consumers and professional movie critics are not comparable consumers. While the regular consumers often go to be movies for entertainment purposes, the professional critics reviews movies for its artistic, philosophical, and economical values. Regardless of how beautiful and profound a movie is in the eyes of a sophisticated professional critic, it may be merely boring and unrelatable to general public. Therefore, it is not surprising that that the general consumers and moview reviewers show ed such differing reactions towards the same movie. Thus, reflecting on the professional reviewer's thoughts on the movie content while analyzing the reduction in regular consumers is completely illogical.
Last but not least, there exist numerous confounding factors to this phenomenon and the argument is simply blind to those. General consumerism is highly influenced by the national economic status. The United States has constantly struggled with high unemployment rate, increasing public debt, and local business being destroyed by monopoly. That being said, the reduction in movie consumption may be one of the natural consequences of the general public suffering from such economical hardships; people are struggling and entertainment activities are no longer priority.
Hence, the argument must provide objective information of counts and statics and better causality, in orde
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-04-07 | jyang216 | 34 | view |
| 2018-10-02 | BigSize2Shots | 54 | view |
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- The following is from a memo from the advertising director of the Super screen Movie Production Company. According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other 34
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 390 350
No. of Characters: 2169 1500
No. of Different Words: 225 200
Fourth Root of Number of Words: 4.444 4.7
Average Word Length: 5.562 4.6
Word Length SD: 3.139 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 148 80
No. of Words greater than 7 chars: 117 40
No. of Words greater than 8 chars: 87 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.667 21.0
Sentence Length SD: 7.867 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.52 0.50
Sentence-Sentence Coherence: 0.041 0.07
Number of Paragraphs: 5 5
Category for the page is now…
Category for the page is now define perfectly. I don't want to collect those things which are perfect, I want everything perfect for me, But some where it is not good to handle different bestessays category for such pages which you are going to see whenever you have to collect them.
Grammar and spelling errors:
Line 2, column 310, Rule ID: HAD_VBP[1]
Message: Possible agreement error -- use past participle here: 'occurred'.
Suggestion: occurred
...at percentage decrease in consumers had occur in the past year? Are those counts and ...
^^^^^
Line 2, column 310, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'occurred'.
Suggestion: occurred
...at percentage decrease in consumers had occur in the past year? Are those counts and ...
^^^^^
Line 3, column 460, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...may be merely boring and unrelatable to general public. Therefore, it is not surprising that t...
^^^^^^^^^^^^^^
Line 3, column 508, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: that
...public. Therefore, it is not surprising that that the general consumers and moview review...
^^^^^^^^^
Line 4, column 341, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l business being destroyed by monopoly. That being said, the reduction in movie ...
^^
Line 4, column 441, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... one of the natural consequences of the general public suffering from such economical hardship...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, e.g., furthermore, hence, if, may, so, therefore, thus, well, while, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2220.0 2260.96107784 98% => OK
No of words: 387.0 441.139720559 88% => More content wanted.
Chars per words: 5.73643410853 5.12650576532 112% => OK
Fourth root words length: 4.43534841618 4.56307096286 97% => OK
Word Length SD: 3.16584397723 2.78398813304 114% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.573643410853 0.468620217663 122% => OK
syllable_count: 699.3 705.55239521 99% => OK
avg_syllables_per_word: 1.8 1.59920159681 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 49.5514759158 57.8364921388 86% => OK
Chars per sentence: 123.333333333 119.503703932 103% => OK
Words per sentence: 21.5 23.324526521 92% => OK
Discourse Markers: 4.66666666667 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.106754312231 0.218282227539 49% => OK
Sentence topic coherence: 0.0292511756563 0.0743258471296 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0366545889793 0.0701772020484 52% => OK
Paragraph topic coherence: 0.045870521606 0.128457276422 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.040181442812 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 33.24 48.3550499002 69% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 16.01 12.5979740519 127% => OK
dale_chall_readability_score: 9.78 8.32208582834 118% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 12.5 12.3882235529 101% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.