The following memorandum is from the business manager of Happy Pancake House restaurants.
"Recently, butter has been replaced by margarine in Happy Pancake House restaurants throughout the southwestern United States. This change, however, has had little impact on our customers. In fact, only about 2 percent of customers have complained, indicating that an average of 98 people out of 100 are happy with the change. Furthermore, many servers have reported that a number of customers who ask for butter do not complain when they are given margarine instead. Clearly, either these customers do not distinguish butter from margarine or they use the term 'butter' to refer to either butter or margarine."
Write a response in which you discuss one or more alternative explanations that could rival the proposed explanation and explain how your explanation(s) can plausibly account for the facts presented in the argument.
The author of above argument alleges that replacing margarine with butter have little impact on customers and concludes people mostly could not distinguish these two each other and may refer both of them as butter. The argument above is seemingly well-developed and reasonable at first galnce but it rests on assumptions which could be challenged in one way or another. I will explain three potentioal flaws in the argument that the author should provide additional evidence to make the argument more persuasive for readers.
The first question that the author should answer is that the main reason that they have replaced margarine with butter. Is this for financial reasons, health problems or for difficullty in providing butter. Then, according to each of these possibilities the author should evaluate the results. For instance, if they changed the material to make more profit, they should conduct investigation on the number of the customers whether changed or remained constant. If this is the case, then they evaluate these saving worth to loss some customer or not.
The author has alleged that changing material had not effect on customers. He has mentioned that only 2 percent of customers have claimed about that and conclude 98 percent are happy with this change. It would not be correct necessariliy because all of unsatisfied customers would complaine about it while in the reality many of unsatisfied customers never complain about the quality. They just leave the restaurants and never come back. On the other hand, if the proccess of complaining of the restaurant is comlicated or online, then some of customer would change their mind to complain. Besides, the argument has not provided any information about the trend of the number of customers in the aforemntioned period. This trend could help to show a clear view of impact of the change on the customers.
Finally, the author alleged that many customer could not distinguish the difference of between butter and margarine or name both of them as butter. The author mentioned when they gave customers margarine instead of butter they did not complain, as a reason. However, a possible flaw in this reasoning is that many people hate to complain for different things. Moreover, even if we accept the reasoning of the author, customers may not recognize the differences but they may understand the that taste of the food changed. Therefore, they would be unsatisfied without understanding the difference of the both.
In conclusion, in order to make the argument more persuasive, the writer should provide additional information by conducting investigation or provide trend of the number of the customers and eliminate any other possibilities such as difficulty in complaining system of the restaurants.
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Grammar and spelling errors:
Line 3, column 55, Rule ID: HAVE_PART_AGREEMENT
Message: Possible agreement error -- use past participle here: 'effected'.
... alleged that changing material had not effect on customers. He has mentioned that onl...
Line 3, column 55, Rule ID: AFFECT_EFFECT
Message: Did you mean 'affect'?
... alleged that changing material had not effect on customers. He has mentioned that onl...
Line 4, column 34, Rule ID: MANY_NN
Message: Possible agreement error. The noun customer seems to be countable; consider using: 'many customers'.
Suggestion: many customers
...mers. Finally, the author alleged that many customer could not distinguish the difference of...
Transition Words or Phrases used:
besides, but, finally, first, however, if, may, moreover, so, then, therefore, well, while, for instance, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2332.0 2260.96107784 103% => OK
No of words: 447.0 441.139720559 101% => OK
Chars per words: 5.21700223714 5.12650576532 102% => OK
Fourth root words length: 4.59808378696 4.56307096286 101% => OK
Word Length SD: 2.84784923833 2.78398813304 102% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.460850111857 0.468620217663 98% => OK
syllable_count: 720.9 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 52.6899974157 57.8364921388 91% => OK
Chars per sentence: 111.047619048 119.503703932 93% => OK
Words per sentence: 21.2857142857 23.324526521 91% => OK
Discourse Markers: 7.0 5.70786347227 123% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.103186858987 0.218282227539 47% => OK
Sentence topic coherence: 0.0377752217069 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.0346340462939 0.0701772020484 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0557347957757 0.128457276422 43% => OK
Paragraph topic coherence SD: 0.0327730471157 0.0628817314937 52% => OK
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 88.0 98.500998004 89% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good E5cellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 10 2
No. of Sentences: 21 15
No. of Words: 447 350
No. of Characters: 2287 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.598 4.7
Average Word Length: 5.116 4.6
Word Length SD: 2.786 2.4
No. of Words greater than 5 chars: 172 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 67 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.286 21.0
Sentence Length SD: 7.863 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.306 0.50
Sentence-Sentence Coherence: 0.097 0.07
Number of Paragraphs: 1 5