The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
The argument says that TV station has received complaints from viewers about their lacking of their covrage of weather and local news, and as a corrollary for this; they no longer watch this tv station. This argument is rife of holes and unwarranted assumptions. Firstly, the mangaer for this station should provide more evidence on his assumptions in returing more time for local news and weather to compensate losses of views.
First, the argument says that their station is showed in late night which could be the reasons for complaints' reviewrs, which perhaps from something else not the content itself. For example, if the time of showing this station doesn't fit all people as it such late time will be there no more people have more time to watch tv, of course, perhaps most people sleep in such late time for a hectic day will come tomorrow. Thus, if the above scenario is valid; then, the argument is considerably flawed.
Secondly, the argument should provide more inforamtion about the number of people who complaint; because of, perhaps this is a small sample of people whe are interested in such local news or weather and more than them don't, so to be feasible to evaluate this assumed evidence should do more accurate survey and increase the sample size of watching people for this station. If this situation is accurate; the drawn conclusion doesn't hold water.
Thirdly, those advertisments perhaps have another problem with the station rather than the content. For example, if they have a finanicial problem; and they see that station doesn't deserve to advertise their products through it. This action could be because of that station doesn't have enough reviewers that needed to achieve the desired sales that they want. Thus, this local advertisments will withdraw theri work for another station have the required percentage of reveiewers . Thus, if this prospect is correct; then, the original argument is considerably weakened.
In conclusion, the argument as stands now is considerably flawed as its reliance on unwarranted assumptions. The manager should provide a form of systematic study reaserch to be feasible to evaluate the argument effectively.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 360 350
No. of Characters: 1773 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.356 4.7
Average Word Length: 4.925 4.6
Word Length SD: 2.557 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 28 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 14.597 7.5
Use of Discourse Markers (%): 0.733 0.12
Sentence-Text Coherence: 0.342 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 228, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...le, if the time of showing this station doesnt fit all people as it such late time wil...
^^^^^^
Line 5, column 219, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ocal news or weather and more than them dont, so to be feasible to evaluate this ass...
^^^^
Line 5, column 426, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ation is accurate; the drawn conclusion doesnt hold water. Thirdly, those advertism...
^^^^^^
Line 7, column 175, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...cial problem; and they see that station doesnt deserve to advertise their products thr...
^^^^^^
Line 7, column 275, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...action could be because of that station doesnt have enough reviewers that needed to ac...
^^^^^^
Line 7, column 479, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ve the required percentage of reveiewers . Thus, if this prospect is correct; then...
^^
Transition Words or Phrases used:
first, firstly, if, second, secondly, so, then, third, thirdly, thus, for example, in conclusion, of course
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 1828.0 2260.96107784 81% => OK
No of words: 355.0 441.139720559 80% => More content wanted.
Chars per words: 5.14929577465 5.12650576532 100% => OK
Fourth root words length: 4.34067318298 4.56307096286 95% => OK
Word Length SD: 2.60570010191 2.78398813304 94% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.49014084507 0.468620217663 105% => OK
syllable_count: 550.8 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 77.9802254136 57.8364921388 135% => OK
Chars per sentence: 121.866666667 119.503703932 102% => OK
Words per sentence: 23.6666666667 23.324526521 101% => OK
Discourse Markers: 7.13333333333 5.70786347227 125% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.208601322009 0.218282227539 96% => OK
Sentence topic coherence: 0.0649221065254 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0640478114004 0.0701772020484 91% => OK
Paragraph topic coherence: 0.117448652828 0.128457276422 91% => OK
Paragraph topic coherence SD: 0.0756251557216 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.