The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The memorandum from the business manager suggests that they have lost their viewers due to decrease in telecasting the weather and local news. Also added that, local businesses that were advertise during late night news just canceled their contract. The manager assuage that this happended due to devoting less time to weather and local news. Thus manager, suggest to restore the time devoted to weather and local news to avoid losing any further advertising revenues. According to me, the memorandum has series numbers of flaws and television station should look at this flaws before taking any decision.
Firstly, the manager stated that, during the time period, most of the complaints received from viewers were concerened with stations's coverage of weather and local news. But, this does not answer the question that due to less coverage the viewers were decreased. Maybe the complaints were regarding the technical issue faced by the viewers during coverage of weather and local news, also their is possibility that the complaints were about the false data presented by the news stations. The memorandums lacks data and can't prove that due to increase in complaint from viweres concerned with weather and local news, they should devote more time to weather and local news.
Also, the memorandum stats that the local businesses that used to advertise during late night news program just canceled their advertising contract with the station. But it does not suggest that due to less coverage of late night weather and local news the local buinesses canceled their contract. Maybe the local businesses were not satisfy by the station or may be the local business had other great deal with other televison station. If what I assumed is true then there won't be any changes in result for the station.
At the end , memorandum stated that to avoid losing any further advertising revenues, they should restore the time devoted to weather and local news to its formal level. But these doesn't support that to increase the timing of weather and local forecast, the local businesses would get attracted to station will sign contract with the station.
Thus what assumed if true, then by increasing the time of weather and local news, that won't help the station to increase their revenues or their viewers. Series of evidence is needed to get to the conclusion, evidence like viewers preference, scheme that will attract the local business that would help to increase their revenue.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 409 350
No. of Characters: 2039 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.497 4.7
Average Word Length: 4.985 4.6
Word Length SD: 2.322 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 116 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.059 21.0
Sentence Length SD: 5.536 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.443 0.35
Sentence-Para Coherence: 0.629 0.50
Sentence-Sentence Coherence: 0.15 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 144, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...telecasting the weather and local news. Also added that, local businesses that were ...
^^^^
Line 1, column 188, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'advertised'.
Suggestion: advertised
... added that, local businesses that were advertise during late night news just canceled th...
^^^^^^^^^
Line 1, column 263, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'assuages'.
Suggestion: assuages
...st canceled their contract. The manager assuage that this happended due to devoting les...
^^^^^^^
Line 1, column 344, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ng less time to weather and local news. Thus manager, suggest to restore the time de...
^^^^
Line 1, column 358, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggest restoring'.
Suggestion: suggest restoring
...o weather and local news. Thus manager, suggest to restore the time devoted to weather and local n...
^^^^^^^^^^^^^^^^^^
Line 1, column 470, Rule ID: ACCORDING_TO_ME[1]
Message: This phrase can sound awkward in English. Consider using 'in my opinion' or 'I think'.
Suggestion: In my opinion; I think
...osing any further advertising revenues. According to me, the memorandum has series numbers of f...
^^^^^^^^^^^^^^^
Line 1, column 568, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...s and television station should look at this flaws before taking any decision. Fi...
^^^^
Line 3, column 389, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...overage of weather and local news, also their is possibility that the complaints were...
^^^^^
Line 3, column 504, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'lack'.
Suggestion: lack
...d by the news stations. The memorandums lacks data and cant prove that due to increas...
^^^^^
Line 3, column 519, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...tations. The memorandums lacks data and cant prove that due to increase in complaint...
^^^^
Line 5, column 335, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'satisfied'.
Suggestion: satisfied
...ct. Maybe the local businesses were not satisfy by the station or may be the local busi...
^^^^^^^
Line 7, column 11, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...in result for the station. At the end , memorandum stated that to avoid losing ...
^^
Line 7, column 174, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and local news to its formal level. But these doesnt support that to increase th...
^^
Line 7, column 182, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...al news to its formal level. But these doesnt support that to increase the timing of ...
^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...will sign contract with the station. Thus what assumed if true, then by increasin...
^^^^
Line 9, column 224, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...to get to the conclusion, evidence like viewers preference, scheme that will attract th...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, may, regarding, so, then, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2080.0 2260.96107784 92% => OK
No of words: 406.0 441.139720559 92% => More content wanted.
Chars per words: 5.12315270936 5.12650576532 100% => OK
Fourth root words length: 4.48881294772 4.56307096286 98% => OK
Word Length SD: 2.37355085024 2.78398813304 85% => OK
Unique words: 164.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.4039408867 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 630.0 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 36.4127625065 57.8364921388 63% => OK
Chars per sentence: 122.352941176 119.503703932 102% => OK
Words per sentence: 23.8823529412 23.324526521 102% => OK
Discourse Markers: 3.94117647059 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.482383388838 0.218282227539 221% => OK
Sentence topic coherence: 0.193738318344 0.0743258471296 261% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.100411845741 0.0701772020484 143% => OK
Paragraph topic coherence: 0.302407219823 0.128457276422 235% => OK
Paragraph topic coherence SD: 0.0863227463636 0.0628817314937 137% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.