The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager of a television station is planning to increase the time allotted for local news and weather forecast. He argues that, devoting more time to local news and weather would put a stop on loosing advertising revenues and as well increase the viewership for programs. To evaluate such bold argument, few of the author's assumptions should be supported with below requested evidences.
Firstly, author talks about viewers complaint about local news and weather coverage. however he doesn't talk about the details of the viewers complaint if they were related to time length of the programs in specific. If complaints were about not giving a detailed report on local news and weather , perhaps it would lead to better viewer satisfaction. However these complaints could also be on the quality of content it self. For instance, this TV channel might have published wrong temperature details that users might be complaining about. Or someday local news reported turns out to be a false news. SO to understand better if increasing local news and weather time length would lead to increased user satisfaction author has to provide more specific details from viewer complaints.
Further, manager implies that, reduced time length for locals and weather has lead to cancellation of local business contracts. However, he doesn't provide any evidence if this is indeed true. Advertisement contract cancellation could have been happened because of various reasons. For instance, may be economy of the region is not doing so well as it was doing in previous year and that would have lead to decreased business and in turn less budget on advertisement. May be advertising firms have realized that, they have spent way too much for publicity during last year and might have corrected it this year. In that case managers argument turns out to be irrelevant to increase sustain advertising revenue. Author has to provide the details of reason of contract cancellation to better evaluate if local news and weather duration has indeed affected it.
In conclusion, the manager has made a few bold assumption while arguing that increased time length for local news and weather will increase viewership and sustain advertisement revenue. He has to provide above mentioned evidence to further evaluate if his plan will indeed work out.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 14 2
No. of Sentences: 17 15
No. of Words: 378 350
No. of Characters: 1917 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.409 4.7
Average Word Length: 5.071 4.6
Word Length SD: 2.64 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.235 21.0
Sentence Length SD: 6.83 7.5
Use of Discourse Markers (%): 0.706 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.525 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 86, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... about local news and weather coverage. however he doesnt talk about the details of the...
^^^^^^^
Line 3, column 86, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: however,
... about local news and weather coverage. however he doesnt talk about the details of the...
^^^^^^^
Line 3, column 97, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...l news and weather coverage. however he doesnt talk about the details of the viewers c...
^^^^^^
Line 3, column 134, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...he doesnt talk about the details of the viewers complaint if they were related to time ...
^^^^^^^
Line 3, column 297, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...tatiled report on local news and weather , perhaps it would lead to better viewer ...
^^
Line 3, column 353, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...uld lead to better viewer satisfaction. However these compliants could also be on the q...
^^^^^^^
Line 3, column 418, Rule ID: IT_SELF[1]
Message: Did you mean 'itself'?
Suggestion: itself
...could also be on the quality of content it self. For instance, this TV channel might ha...
^^^^^^^
Line 3, column 590, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'false news'.
Suggestion: false news
...day local news reported turns out to be a false news. SO to understand better if increaasing...
^^^^^^^^^^^^
Line 5, column 139, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...f local business contracts. However, he doesnt provide any evidence if this is indeed ...
^^^^^^
Line 5, column 192, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Advrtisemnt
...e any evidence if this is indeed true. advrtisemnt contract cancelaltion could have been h...
^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, so, well, while, as to, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1958.0 2260.96107784 87% => OK
No of words: 376.0 441.139720559 85% => More content wanted.
Chars per words: 5.20744680851 5.12650576532 102% => OK
Fourth root words length: 4.40348946061 4.56307096286 97% => OK
Word Length SD: 2.69744449919 2.78398813304 97% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.494680851064 0.468620217663 106% => OK
syllable_count: 595.8 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.3582038234 57.8364921388 66% => OK
Chars per sentence: 103.052631579 119.503703932 86% => OK
Words per sentence: 19.7894736842 23.324526521 85% => OK
Discourse Markers: 4.78947368421 5.70786347227 84% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323382204653 0.218282227539 148% => OK
Sentence topic coherence: 0.110226271283 0.0743258471296 148% => OK
Sentence topic coherence SD: 0.104200727089 0.0701772020484 148% => OK
Paragraph topic coherence: 0.218784575432 0.128457276422 170% => OK
Paragraph topic coherence SD: 0.057469415117 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.36 8.32208582834 100% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.