The following is a memorandum from the business manager of a
television station.
“Over the past year, our late-night news program has devoted
increased time to national news and less time to weather and local
news. During this time period, most of the complaints received from
viewers were concerned with our station’s coverage of weather and
local news. In addition, local businesses that used to advertise during
our late-night news program have just canceled their advertising
contracts with us. Therefore, in order to attract more viewers to the
program and to avoid losing any further advertising revenues, we
should restore the time devoted to weather and local news to its
former level.
The argument made by the late-night news program is based on a lot of assumption some of which are not very cogent. The television station's change in policy form a focus on weather and local news to a focus on national news while that may bring about negative reviews and loss of advertising revenues does necessarily call for a switch back to the old program.
Firstly, the manager of the Television station is assuming that the switch is causing them to lose advertisment and viewership, when the may in fact just be putting out contents that do not appeal to the viewers. A proper analysis of their viewers should be made in order to find out if the users really do have a disdain for national news or are they just not getting their desired content. The Television station could still broadcast their national news along with contents that their viwers have interest in. For example in addition to news they may also broadcast cartoons which appeal more to children whereass majority of their viewers are adults.
Also, the television station needs to check if their focus on national news is causing their viewers to miss a lot of prominent news occuring locally and in the weather. Perharps there have been some local abnormalities that the viewers missed due to the TV station failing to broadcast it, and now they are enranged. This may indicate that their complaints, while they may seem general are simply specific on particular issues and as result does not call for a complete reversal altogether. Maybe if the TV station looked at the trend over a long time to determine what the viewers really want to see, they could make a better decision.
Finally, the Television station could use this as a opportunity to widen the target. A nation wide audience would probably bring in more revenue as they would have more viewers and could charge the advertising contractors more money. If they were to carry out more analyses on the possibilty of expanding, they could in fact potentially increase their revenue exponentially.
Therefore, proper research into reason causing them to lose viewers and contracts need to be made, and if they can find a way to curb it while maintaining the increased national news time before the make a decision to revert to majorly broadcasting local news and weather.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 11 2
No. of Sentences: 14 15
No. of Words: 395 350
No. of Characters: 1884 1500
No. of Different Words: 189 200
Fourth Root of Number of Words: 4.458 4.7
Average Word Length: 4.77 4.6
Word Length SD: 2.534 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.214 21.0
Sentence Length SD: 8.962 7.5
Use of Discourse Markers (%): 0.786 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.362 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 62, Rule ID: A_LOT_OF_NN[1]
Message: Possible agreement error. The noun assumption seems to be countable; consider using: 'a lot of assumptions'.
Suggestion: a lot of assumptions
...the late-night news program is based on a lot of assumption some of which are not very cogent. The ...
^^^^^^^^^^^^^^^^^^^
Line 1, column 158, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...he television stations change in policy form a focus on weather and local news to a ...
^^^^
Line 1, column 210, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... on weather and local news to a focus on national news while that may bring about...
^^
Line 4, column 51, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...he Television station could use this as a opportunity to widen the target. A nati...
^
Line 4, column 87, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...as a opportunity to widen the target. A nation wide audience would probably bring in more r...
^^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, if, look, may, really, so, still, therefore, whereas, while, for example, in addition, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1915.0 2260.96107784 85% => OK
No of words: 395.0 441.139720559 90% => More content wanted.
Chars per words: 4.84810126582 5.12650576532 95% => OK
Fourth root words length: 4.45809453852 4.56307096286 98% => OK
Word Length SD: 2.59029037563 2.78398813304 93% => OK
Unique words: 190.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.481012658228 0.468620217663 103% => OK
syllable_count: 594.9 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 48.9719307359 57.8364921388 85% => OK
Chars per sentence: 136.785714286 119.503703932 114% => OK
Words per sentence: 28.2142857143 23.324526521 121% => OK
Discourse Markers: 8.92857142857 5.70786347227 156% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.248856167687 0.218282227539 114% => OK
Sentence topic coherence: 0.0956689956957 0.0743258471296 129% => OK
Sentence topic coherence SD: 0.0690342657818 0.0701772020484 98% => OK
Paragraph topic coherence: 0.157648005385 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0681922725426 0.0628817314937 108% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.15 12.5979740519 89% => OK
dale_chall_readability_score: 8.58 8.32208582834 103% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.