In the memorandum, the author states that in order to prevent losing revenues and to attract more viewers the time devoted to weather and local news should be restored to its former level. The author has come to this conclusion based on incoming complaints regarding weather and local news coverage and the cancellation of advertising contracts during the time slot when national news is been conducted. While the conclusion drawn in the argument might ultimately prove valid, the author needs to provide three crucial pieces of evidence to bolster its validity.
First of all, specific evidence regarding the viewers complaints needs to be addressed. It is possible that viewers are not complaining about the reduced time of weather and local news but are complaining about the integrity of the news provided. Perhaps, the late night program provided news that there will be no rains in coming week but rather it rained in that week which lead to the viewers complaining about the authenticity of the news provided. It may be that local and weather news are not conveyed properly by the reporter which resulted in viewers complaining. If the above cases are true then the given argument regarding more devotion of time to weather and local news will not increase any revenue and thus the authors claim does not hold any water.
Second of all, evidence about which advertising contracts are cancelled needs to be provided. Perhaps the advertising were about a certain smart phone which was new in the market and hence was advertised heavily before and now the smart phone company has no requirement of advertising its product. It is possible that there is a certain show during the same time on another news program that has gained public attention and hence even if we devoted more time to weather and local news it will not attract more viewers since much of the viewers are not interested in watching any type of news during the time slot if the late night program and the decision to restore the time devoted to weather and local news is not pragmatic. If the above scenario seems true then the argument is not overaly persuasive.
Lastly, there can be another reason for the less revenues generated by the late night program. Perhaps the charges for advertisement during the show is a lot and there is not a myriad viewers watching news during that time. Hence local businesses are not inclined to invest in advertising. It maybe possible that if news is conducted little early during the day may lead to a increase in viewers and consequently a increase in advertisement and revenue. If the above situation is true then the authors claim that increasing time to weather and local news is flawed.
In conclusion, while the author may not be evaluating the given situation regarding the reduction in advertisement by weather and local news in its entirety, the conclusion and information associated with it cannot be written off either. There is no smoke without fire and the author must have had compelling reasons to make such a strong conclusion, however, since the reasons have not been listed here, the argument as it stands cannot be said holistically. More evidence is needed to make the given argument stronger.
Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s of evidence to bolster its validity. First of all, specific evidence regardin...
^^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...authors claim does not hold any water. Second of all, evidence about which adve...
^^^^^^^^^^^^^^
Line 3, column 742, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...eather and local news is not pragmatic. If the above scenario seems true then the ...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he argument is not overaly persuasive. Lastly, there can be another reason for ...
^^^^^^^^^^^^^^
Line 4, column 59, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun revenues is countable.
Suggestion: fewer
...ly, there can be another reason for the less revenues generated by the late night pr...
^^^^
Line 4, column 238, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...viewers watching news during that time. Hence local businesses are not inclined to in...
^^^^^
Line 4, column 388, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...little early during the day may lead to a increase in viewers and consequently a ...
^
Line 4, column 427, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... a increase in viewers and consequently a increase in advertisement and revenue. ...
^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e to weather and local news is flawed. In conclusion, while the author may not ...
^^^^^^^^^^^^^^
Line 5, column 257, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h it cannot be written off either. There is no smoke without fire and the author ...
^^
Transition Words or Phrases used:
but, consequently, first, hence, however, if, lastly, may, regarding, second, so, then, thus, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2683.0 2260.96107784 119% => OK
No of words: 545.0 441.139720559 124% => OK
Chars per words: 4.92293577982 5.12650576532 96% => OK
Fourth root words length: 4.83169070408 4.56307096286 106% => OK
Word Length SD: 2.61660640365 2.78398813304 94% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.387155963303 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 852.3 705.55239521 121% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 82.4508793161 57.8364921388 143% => OK
Chars per sentence: 134.15 119.503703932 112% => OK
Words per sentence: 27.25 23.324526521 117% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.368558030712 0.218282227539 169% => OK
Sentence topic coherence: 0.123033429346 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.118485775213 0.0701772020484 169% => OK
Paragraph topic coherence: 0.239488887597 0.128457276422 186% => OK
Paragraph topic coherence SD: 0.0994875384639 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s of evidence to bolster its validity. First of all, specific evidence regardin...
^^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...authors claim does not hold any water. Second of all, evidence about which adve...
^^^^^^^^^^^^^^
Line 3, column 742, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...eather and local news is not pragmatic. If the above scenario seems true then the ...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he argument is not overaly persuasive. Lastly, there can be another reason for ...
^^^^^^^^^^^^^^
Line 4, column 59, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun revenues is countable.
Suggestion: fewer
...ly, there can be another reason for the less revenues generated by the late night pr...
^^^^
Line 4, column 238, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...viewers watching news during that time. Hence local businesses are not inclined to in...
^^^^^
Line 4, column 388, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...little early during the day may lead to a increase in viewers and consequently a ...
^
Line 4, column 427, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... a increase in viewers and consequently a increase in advertisement and revenue. ...
^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e to weather and local news is flawed. In conclusion, while the author may not ...
^^^^^^^^^^^^^^
Line 5, column 257, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...h it cannot be written off either. There is no smoke without fire and the author ...
^^
Transition Words or Phrases used:
but, consequently, first, hence, however, if, lastly, may, regarding, second, so, then, thus, while, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 34.0 19.6327345309 173% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2683.0 2260.96107784 119% => OK
No of words: 545.0 441.139720559 124% => OK
Chars per words: 4.92293577982 5.12650576532 96% => OK
Fourth root words length: 4.83169070408 4.56307096286 106% => OK
Word Length SD: 2.61660640365 2.78398813304 94% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.387155963303 0.468620217663 83% => More unique words wanted or less content wanted.
syllable_count: 852.3 705.55239521 121% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 82.4508793161 57.8364921388 143% => OK
Chars per sentence: 134.15 119.503703932 112% => OK
Words per sentence: 27.25 23.324526521 117% => OK
Discourse Markers: 6.4 5.70786347227 112% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.368558030712 0.218282227539 169% => OK
Sentence topic coherence: 0.123033429346 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.118485775213 0.0701772020484 169% => OK
Paragraph topic coherence: 0.239488887597 0.128457276422 186% => OK
Paragraph topic coherence SD: 0.0994875384639 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.87 8.32208582834 95% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.