The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The writer of the argument recommends to increase the time of weather and local news to attract more viewer and get more adevertisments to increase the revenue. Although the author recommendation looks reliable at first glance, when we delve deeper into the argument it is rife of problems and fallacys. The author does not consider of other possibilities that may happen which I will explain three of them now.
First of all, the writer alleges that increasing time of national news and decreasing time of local news and weather is the main reason of decline in the viewers of the television while he cannot present any persuasive evidence for that or do not consider other possibilities. Maybe this changing trend is for all of the TV with any programs and it is not for changing in a special one. For examlpe, it might because of advance in social network that provide a wide variety of programs in any time that the viwers want and they viwers would had change their life styles.
Anothe assumption of the author consider is that complains of viewers is a reason for dissatisfing of them while the evidence who presents is not cogent. The author does not provide any statistical data about the number of complains and number of individul persons who complain. Maybe, just ten peaple complain hundereds times which it does not shows the interest of all viewers. Even the complains are real, the author does not mention any ting in the complains that show they want a decrease in the international news. They may just want TV to add local news and wheather without eliminating international news.
Even if the decrease of the viewer is due to the changing the programs and the complains show the real ideas of people, decrease in advertising may have other possibility that the author does not survey them. For example, it could be because of a discount which another television devote to the companies and they decide to transfer their advertising to other television. Anothe rpossibilities is that, since social media improved, companies prefer to advertise in that area.
To sterngthen the argument, the authoe could hold a comprehensive survey and study all of the possibilities with scientific methods.
In conclusion, though the argument looks reasonable and try to suggest a way to improve revene, it fails to provide convincing evidence to persuasive the reader and additional survey and information looks necessary.
Comments
e-rater score report
Sentence: The writer of the argument recommends to increase the time of weather and local news to attract more viewer and get more adevertisments to increase the revenue.
Error: adevertisments Suggestion: advertisements
Sentence: For examlpe, it might because of advance in social network that provide a wide variety of programs in any time that the viwers want and they viwers would had change their life styles.
Error: viwers Suggestion: viewers
Error: examlpe Suggestion: example
Sentence: Anothe assumption of the author consider is that complains of viewers is a reason for dissatisfing of them while the evidence who presents is not cogent.
Error: dissatisfing Suggestion: No alternate word
Sentence: The author does not provide any statistical data about the number of complains and number of individul persons who complain.
Error: individul Suggestion: individual
Sentence: Maybe, just ten peaple complain hundereds times which it does not shows the interest of all viewers.
Error: hundereds Suggestion: hundreds
Error: peaple Suggestion: people
Sentence: Even the complains are real, the author does not mention any ting in the complains that show they want a decrease in the international news.
Error: ting Suggestion: No alternate word
Error: news Suggestion: No alternate word
Sentence: They may just want TV to add local news and wheather without eliminating international news.
Error: wheather Suggestion: whether
Error: may Suggestion: No alternate word
Error: news Suggestion: No alternate word
Sentence: Even if the decrease of the viewer is due to the changing the programs and the complains show the real ideas of people, decrease in advertising may have other possibility that the author does not survey them.
Error: may Suggestion: No alternate word
Sentence: Anothe rpossibilities is that, since social media improved, companies prefer to advertise in that area.
Error: rpossibilities Suggestion: possibilities
Sentence: To sterngthen the argument, the authoe could hold a comprehensive survey and study all of the possibilities with scientific methods.
Error: authoe Suggestion: author
Error: sterngthen Suggestion: strengthen
Sentence: In conclusion, though the argument looks reasonable and try to suggest a way to improve revene, it fails to provide convincing evidence to persuasive the reader and additional survey and information looks necessary.
Error: revene Suggestion: revenue
----------------------------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 406 350
No. of Characters: 1988 1500
No. of Different Words: 184 200
Fourth Root of Number of Words: 4.489 4.7
Average Word Length: 4.897 4.6
Word Length SD: 2.75 2.4
No. of Words greater than 5 chars: 144 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.375 21.0
Sentence Length SD: 8.358 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.327 0.50
Sentence-Sentence Coherence: 0.138 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 310, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ities. Maybe this changing trend is for all of the TV with any programs and it is not for ...
^^^^^^^^^^
Line 2, column 541, Rule ID: DID_BASEFORM[1]
Message: The verb 'would' requires the base form of the verb: 'have'
Suggestion: have
...t the viwers want and they viwers would had change their life styles. Anothe assum...
^^^
Line 2, column 545, Rule ID: HAD_VBP[1]
Message: Possible agreement error -- use past participle here: 'changed'.
Suggestion: changed
...e viwers want and they viwers would had change their life styles. Anothe assumption o...
^^^^^^
Line 3, column 345, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'show'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: show
...plain hundereds times which it does not shows the interest of all viewers. Even the c...
^^^^^
Line 3, column 345, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'show'
Suggestion: show
...plain hundereds times which it does not shows the interest of all viewers. Even the c...
^^^^^
Line 5, column 84, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...d hold a comprehensive survey and study all of the possibilities with scientific methods. ...
^^^^^^^^^^
Transition Words or Phrases used:
first, if, look, may, so, then, while, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2026.0 2260.96107784 90% => OK
No of words: 406.0 441.139720559 92% => More content wanted.
Chars per words: 4.99014778325 5.12650576532 97% => OK
Fourth root words length: 4.48881294772 4.56307096286 98% => OK
Word Length SD: 2.79668929949 2.78398813304 100% => OK
Unique words: 189.0 204.123752495 93% => More unique words wanted.
Unique words percentage: 0.465517241379 0.468620217663 99% => OK
syllable_count: 631.8 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 48.4585841209 57.8364921388 84% => OK
Chars per sentence: 126.625 119.503703932 106% => OK
Words per sentence: 25.375 23.324526521 109% => OK
Discourse Markers: 4.9375 5.70786347227 87% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.164280445425 0.218282227539 75% => OK
Sentence topic coherence: 0.0561060755817 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0800098307139 0.0701772020484 114% => OK
Paragraph topic coherence: 0.0721761183411 0.128457276422 56% => OK
Paragraph topic coherence SD: 0.0696224109132 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.